Salesforce, Inc. insider trading

Bought

—

Sold

$1.2M

none on a 10b5-1 plan

Net

−$1.2M

Insiders

1

• Conway Craig

  Director

  −$369.4K

  Sep 04, 2026

  1,418 sh · $260.50

• Conway Craig

  Director

  −$803.4K

  Sep 04, 2026

  3,082 sh · $260.66

Largest purchase

+$25M of CRM by ValueAct Holdings II, L.P. (Director) on Dec 05, 2025.

Largest sale

−$250M of CRM by ValueAct Capital Management, LLC (Director) on Dec 18, 2024.

Profile: Marc Benioff (Chair and CEO) — two years of that insider's own trades, company by company.

From SEC's quarterly Form 3, 4 and 5 data sets: code P purchases and code S sales of common stock, by the date the trade happened. Where a fund and the people who control it each report the same block, it is counted once. Trades made in the last days of Q2 2026 but filed after it closed arrive with SEC's next quarterly release.

SEC industry classification

Services-Prepackaged Software

Headquarters

San Francisco, CA

Incorporated in

DE

Listed on

NYSE

SEC Central Index Key

0001108524

Previously filed as

SALESFORCE.COM, INC.

Sourced from this company's own SEC submissions record. The industry label is SEC's Standard Industrial Classification, which is more specific than the Technology sector shown above.

The live dashboard is free to open. Alerts, watchlists, full filing history and each mover's benchmark-measured track record are Pro. Monitoring, not advice.

Open-market purchase (code P)

An insider spending their own money at market price. This is the only buy code that reliably carries signal — it is a decision, not compensation.

Grants and option exercises (codes A, M)

Scheduled compensation. Most "insider buying" headlines are really this, which is why InsiderPulse weights it at a fraction of a real purchase.

Cluster buy

Two or more different insiders buying on the open market in the same window. One executive buying can mean anything; three is much harder to explain away.

Are CRM insiders buying or selling?

Between Sep 04, 2026 and Sep 04, 2026, 1 Salesforce, Inc. insider made no open-market purchases and 2 sales worth $1.2M, a net sale of $1.2M.

How much CRM stock have insiders bought and sold in the last two years?

Between Jul 01, 2024 and Jun 30, 2026, 17 Salesforce, Inc. insiders made 8 open-market purchases worth $28.9M and 738 sales worth $709.9M. 632 of the sales were pre-scheduled under a Rule 10b5-1 plan. In the four quarters to Jun 30, 2026: 6 purchases ($27.4M) and 485 sales ($81.7M). The largest purchase was ValueAct Holdings II, L.P. buying $25M on Dec 05, 2025. The largest sale was ValueAct Capital Management, LLC selling $250M on Dec 18, 2024.

What was the largest recent CRM insider trade?

Conway Craig (Director) sold $803.4K of CRM stock on Sep 04, 2026 at about $260.66 a share.

When did an insider last buy CRM shares?

No open-market purchase by a Salesforce, Inc. insider appears in the filings from Sep 04, 2026 to Sep 04, 2026 — every recorded open-market transaction in that period was a sale. Before that, the most recent purchase in SEC's data was Alber Laura buying $404.7K on Mar 19, 2026.

Where does CRM insider trading data come from?

From the Form 4 filings Salesforce, Inc.'s officers, directors and 10% owners must send the SEC within two business days of a trade. Each row on this page links to its original filing on SEC EDGAR. Share grants and option exercises are kept apart from open-market purchases and sales, because only the latter cost the insider their own money.