ServiceNow, Inc. insider trading

Bought

—

Sold

$2.1M

2 of 5 on a 10b5-1 plan

Net

−$2.1M

Insiders

4

• Fipps Paul

  President, Global Customer Ops

  −$300.8K

  Aug 31, 2026

  2,034 sh · $147.87

• Canney Jacqueline P10b5-1

  Chief People & AI Enblmt. Off.

  −$1.1M

  Aug 28, 2026

  7,847 sh · $138.00

• Chamberlain Paul Edward

  Director

  −$365.9K

  Aug 27, 2026

  2,700 sh · $135.50

• Chamberlain Paul Edward10b5-1

  Director

  −$188.4K

  Aug 13, 2026

  1,500 sh · $125.60

• Briggs Teresa

  Director

  −$173.4K

  May 28, 2026

  1,595 sh · $108.70

Largest purchase

+$3M of NOW by McDermott William R (Chairman & CEO · Director) on Feb 27, 2026.

Largest sale

−$12.3M of NOW by McDermott William R (Chairman & CEO · Director) on Nov 19, 2024, under a 10b5-1 plan.

From SEC's quarterly Form 3, 4 and 5 data sets: code P purchases and code S sales of common stock, by the date the trade happened. Where a fund and the people who control it each report the same block, it is counted once. Trades made in the last days of Q2 2026 but filed after it closed arrive with SEC's next quarterly release.

SEC industry classification

Services-Prepackaged Software

Headquarters

Santa Clara, CA

Incorporated in

DE

Listed on

NYSE

SEC Central Index Key

0001373715

Previously filed as

SERVICE-NOW.COM

Sourced from this company's own SEC submissions record. The industry label is SEC's Standard Industrial Classification, which is more specific than the Technology sector shown above.

The live dashboard is free to open. Alerts, watchlists, full filing history and each mover's benchmark-measured track record are Pro. Monitoring, not advice.

Open-market purchase (code P)

An insider spending their own money at market price. This is the only buy code that reliably carries signal — it is a decision, not compensation.

Grants and option exercises (codes A, M)

Scheduled compensation. Most "insider buying" headlines are really this, which is why InsiderPulse weights it at a fraction of a real purchase.

Cluster buy

Two or more different insiders buying on the open market in the same window. One executive buying can mean anything; three is much harder to explain away.

Are NOW insiders buying or selling?

Between May 28, 2026 and Aug 31, 2026, 4 ServiceNow, Inc. insiders made no open-market purchases and 5 sales worth $2.1M, a net sale of $2.1M. 2 of the sales were pre-scheduled under a Rule 10b5-1 plan.

How much NOW stock have insiders bought and sold in the last two years?

Between Jul 01, 2024 and Jun 30, 2026, 17 ServiceNow, Inc. insiders made 2 open-market purchases worth $3M and 211 sales worth $127.9M. 179 of the sales were pre-scheduled under a Rule 10b5-1 plan. In the four quarters to Jun 30, 2026: 2 purchases ($3M) and 67 sales ($24.7M). The largest purchase was McDermott William R buying $3M on Feb 27, 2026. The largest sale was McDermott William R selling $12.3M on Nov 19, 2024.

What was the largest recent NOW insider trade?

Canney Jacqueline P (Chief People & AI Enblmt. Off.) sold $1.1M of NOW stock on Aug 28, 2026 at about $138.00 a share, under a pre-scheduled 10b5-1 plan.

When did an insider last buy NOW shares?

No open-market purchase by a ServiceNow, Inc. insider appears in the filings from May 28, 2026 to Aug 31, 2026 — every recorded open-market transaction in that period was a sale. Before that, the most recent purchase in SEC's data was McDermott William R buying $3M on Feb 27, 2026.

Where does NOW insider trading data come from?

From the Form 4 filings ServiceNow, Inc.'s officers, directors and 10% owners must send the SEC within two business days of a trade. Each row on this page links to its original filing on SEC EDGAR. Share grants and option exercises are kept apart from open-market purchases and sales, because only the latter cost the insider their own money.