SEC filings · Form 4, Schedule 13D/G
Marc Benioff
SEC Form 4 data · Jul 01, 2024 – Jun 30, 2026
Marc Benioff's stock sales and purchases
Every open-market purchase and sale Marc Benioff reported on Form 4 over two years, as SEC lists the filer: “Benioff Marc”. Grants, option exercises and gifts are not trades and are left out.
- Bought
- —
- Sold
- $159.2M
- Trades
- 498
- Sales on a 10b5-1 plan
- 96%
CRMSalesforce, Inc.Chair and CEO
498 sales worth $159.2M (479 on a 10b5-1 plan). Largest sale: $20.4M on Dec 18, 2024.
| Quarter | Bought | Sold |
|---|---|---|
| Q4 2025 | — | −$12.9M154 sales · all on a plan |
| Q3 2025 | — | −$36.3M325 sales · all on a plan |
| Q4 2024 | — | −$110M19 sales |
Most recent trades30 of 498
Marc Benioff10b5-1
Chair and CEO · Director
−$13K
Nov 03, 2025
50 sh · $259.92
Marc Benioff10b5-1
Chair and CEO · Director
−$6.2K
Nov 03, 2025
24 sh · $258.57
Marc Benioff10b5-1
Chair and CEO · Director
−$5K
Nov 03, 2025
19 sh · $260.73
Marc Benioff10b5-1
Chair and CEO · Director
−$4.3K
Nov 03, 2025
17 sh · $255.76
Marc Benioff10b5-1
Chair and CEO · Director
−$3.1K
Nov 03, 2025
12 sh · $257.92
Marc Benioff10b5-1
Chair and CEO · Director
−$196.4K
Oct 31, 2025
764 sh · $257.02
Marc Benioff10b5-1
Chair and CEO · Director
−$127.9K
Oct 31, 2025
491 sh · $260.42
Marc Benioff10b5-1
Chair and CEO · Director
−$70.6K
Oct 31, 2025
270 sh · $261.32
Marc Benioff10b5-1
Chair and CEO · Director
−$59.8K
Oct 31, 2025
232 sh · $257.91
Marc Benioff10b5-1
Chair and CEO · Director
−$56.7K
Oct 31, 2025
222 sh · $255.50
Marc Benioff10b5-1
Chair and CEO · Director
−$40.4K
Oct 31, 2025
156 sh · $258.81
Marc Benioff10b5-1
Chair and CEO · Director
−$29.2K
Oct 31, 2025
115 sh · $254.08
Marc Benioff10b5-1
Chair and CEO · Director
−$220.8K
Oct 30, 2025
858 sh · $257.30
Marc Benioff10b5-1
Chair and CEO · Director
−$180.3K
Oct 30, 2025
698 sh · $258.29
Marc Benioff10b5-1
Chair and CEO · Director
−$70.8K
Oct 30, 2025
276 sh · $256.47
Marc Benioff10b5-1
Chair and CEO · Director
−$33.2K
Oct 30, 2025
132 sh · $251.45
Marc Benioff10b5-1
Chair and CEO · Director
−$28K
Oct 30, 2025
108 sh · $258.93
Marc Benioff10b5-1
Chair and CEO · Director
−$18.2K
Oct 30, 2025
72 sh · $252.53
Marc Benioff10b5-1
Chair and CEO · Director
−$18K
Oct 30, 2025
72 sh · $250.41
Marc Benioff10b5-1
Chair and CEO · Director
−$8.6K
Oct 30, 2025
34 sh · $254.24
Marc Benioff10b5-1
Chair and CEO · Director
−$246.4K
Oct 29, 2025
977 sh · $252.16
Marc Benioff10b5-1
Chair and CEO · Director
−$176.2K
Oct 29, 2025
701 sh · $251.39
Marc Benioff10b5-1
Chair and CEO · Director
−$123.2K
Oct 29, 2025
487 sh · $253.03
Marc Benioff10b5-1
Chair and CEO · Director
−$21.3K
Oct 29, 2025
85 sh · $250.19
Marc Benioff10b5-1
Chair and CEO · Director
−$313.6K
Oct 28, 2025
1,216 sh · $257.88
Marc Benioff10b5-1
Chair and CEO · Director
−$96.5K
Oct 28, 2025
376 sh · $256.72
Marc Benioff10b5-1
Chair and CEO · Director
−$74.1K
Oct 28, 2025
291 sh · $254.59
Marc Benioff10b5-1
Chair and CEO · Director
−$57K
Oct 28, 2025
223 sh · $255.60
Marc Benioff10b5-1
Chair and CEO · Director
−$37.2K
Oct 28, 2025
144 sh · $258.37
Marc Benioff10b5-1
Chair and CEO · Director
−$377.3K
Oct 27, 2025
1,475 sh · $255.79
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Nov 03, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 50 | $259.92 | −$13K |
| Nov 03, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 24 | $258.57 | −$6.2K |
| Nov 03, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 19 | $260.73 | −$5K |
| Nov 03, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 17 | $255.76 | −$4.3K |
| Nov 03, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 12 | $257.92 | −$3.1K |
| Oct 31, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 764 | $257.02 | −$196.4K |
| Oct 31, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 491 | $260.42 | −$127.9K |
| Oct 31, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 270 | $261.32 | −$70.6K |
| Oct 31, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 232 | $257.91 | −$59.8K |
| Oct 31, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 222 | $255.50 | −$56.7K |
| Oct 31, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 156 | $258.81 | −$40.4K |
| Oct 31, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 115 | $254.08 | −$29.2K |
| Oct 30, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 858 | $257.30 | −$220.8K |
| Oct 30, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 698 | $258.29 | −$180.3K |
| Oct 30, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 276 | $256.47 | −$70.8K |
| Oct 30, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 132 | $251.45 | −$33.2K |
| Oct 30, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 108 | $258.93 | −$28K |
| Oct 30, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 72 | $252.53 | −$18.2K |
| Oct 30, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 72 | $250.41 | −$18K |
| Oct 30, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 34 | $254.24 | −$8.6K |
| Oct 29, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 977 | $252.16 | −$246.4K |
| Oct 29, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 701 | $251.39 | −$176.2K |
| Oct 29, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 487 | $253.03 | −$123.2K |
| Oct 29, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 85 | $250.19 | −$21.3K |
| Oct 28, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 1,216 | $257.88 | −$313.6K |
| Oct 28, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 376 | $256.72 | −$96.5K |
| Oct 28, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 291 | $254.59 | −$74.1K |
| Oct 28, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 223 | $255.60 | −$57K |
| Oct 28, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 144 | $258.37 | −$37.2K |
| Oct 27, 2025 | Marc Benioff10b5-1Chair and CEO · Director | 1,475 | $255.79 | −$377.3K |
From SEC's quarterly Form 3, 4 and 5 data sets through Jun 30, 2026; newer filings appear on each company's page and the live dashboard. A 10b5-1 plan fixes a sale's dates or amounts in advance. Monitoring, not advice.
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Questions
- How much CRM stock has Marc Benioff sold?
- Between Jul 01, 2024 and Jun 30, 2026, Marc Benioff sold $159.2M of Salesforce, Inc. (CRM) stock in 498 open-market sales, 479 of them under a pre-arranged Rule 10b5-1 trading plan. The largest single sale was $20.4M on Dec 18, 2024.
- Has Marc Benioff bought CRM stock?
- No open-market purchase of CRM by Marc Benioff appears in SEC's Form 4 data for trades between Jul 01, 2024 and Jun 30, 2026. Share grants and option exercises are not counted as purchases.
- Are Marc Benioff's stock sales planned in advance?
- 96% of the sales on record (479 of 498) were marked on the Form 4 as made under a Rule 10b5-1 plan, which fixes dates or amounts months ahead so the sale is not a reaction to that day's news. The rest were timed without one. Neither kind says where the stock is going.
- Where does this data come from?
- From SEC's quarterly Form 3, 4 and 5 data sets. Company insiders like Marc Benioff — SEC lists the filer as "Benioff Marc", role Chair and CEO — must report a trade in their company's stock within two business days. Only open-market purchases (code P) and sales (code S) are counted; grants, option exercises and gifts are not.
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