AAPL
Apple Inc.
Apple Inc. insider trading
Apple Inc. files with the SEC as a Electronic Computers company headquartered in Cupertino, CA. Every time one of its executives or directors buys or sells the stock, the filing appears here the moment it reaches the SEC — with grants and option exercises set apart from the trades that cost the insider their own money.
From SEC filings
Recent AAPL insider transactions
6 insiders traded AAPL on the open market between Apr 02, 2026 and Sep 15, 2026 — 20 sales worth $114.5M, of which 17 were pre-scheduled under a 10b5-1 plan.
- Bought
- —
- Sold
- $114.5M
- Net
- −$114.5M
- Insiders
- 6
17 of 20 on a 10b5-1 plan
Newstead Jennifer10b5-1
SVP, GC and Government Affairs
−$474.8K
Sep 15, 2026
1,438 sh · $330.19
Newstead Jennifer10b5-1
SVP, GC and Government Affairs
−$456.2K
Sep 08, 2026
1,438 sh · $317.23
Newstead Jennifer10b5-1
SVP, GC and Government Affairs
−$456.2K
Sep 01, 2026
1,439 sh · $317.01
Newstead Jennifer10b5-1
SVP, GC and Secretary
−$447.5K
Aug 25, 2026
1,439 sh · $310.95
Newstead Jennifer10b5-1
SVP, GC and Secretary
−$442.5K
Aug 18, 2026
1,439 sh · $307.49
Newstead Jennifer10b5-1
SVP, GC and Secretary
−$442.9K
Aug 11, 2026
1,439 sh · $307.75
Borders Ben10b5-1
Principal Accounting Officer
−$34.2K
Jun 16, 2026
116 sh · $295.14
Levinson Arthur D
Director
−$15.6M
May 27, 2026
50,000 sh · $311.02
Borders Ben10b5-1
Principal Accounting Officer
−$369.5K
May 08, 2026
1,274 sh · $290.00
Levinson Arthur D
Director
−$42.6M
May 06, 2026
149,527 sh · $284.57
Levinson Arthur D
Director
−$28.6M
May 06, 2026
100,473 sh · $285.04
Parekh Kevan10b5-1
Senior Vice President, CFO
−$421.9K
Apr 23, 2026
1,534 sh · $275.00
O'Brien Deirdre10b5-1
Senior Vice President
−$5.2M
Apr 02, 2026
20,338 sh · $255.12
O'Brien Deirdre10b5-1
Senior Vice President
−$2.5M
Apr 02, 2026
9,664 sh · $255.82
Cook Timothy D10b5-1
Chief Executive Officer · Director
−$1.3M
Apr 02, 2026
5,087 sh · $251.25
Cook Timothy D10b5-1
Chief Executive Officer · Director
−$2.3M
Apr 02, 2026
9,147 sh · $252.11
Cook Timothy D10b5-1
Chief Executive Officer · Director
−$475.4K
Apr 02, 2026
1,878 sh · $253.13
Cook Timothy D10b5-1
Chief Executive Officer · Director
−$4.1M
Apr 02, 2026
16,083 sh · $254.37
Cook Timothy D10b5-1
Chief Executive Officer · Director
−$7.2M
Apr 02, 2026
28,188 sh · $255.17
Cook Timothy D10b5-1
Chief Executive Officer · Director
−$1.2M
Apr 02, 2026
4,566 sh · $256.00
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Sep 15, 2026 | Newstead Jennifer10b5-1SVP, GC and Government Affairs | 1,438 | $330.19 | −$474.8K |
| Sep 08, 2026 | Newstead Jennifer10b5-1SVP, GC and Government Affairs | 1,438 | $317.23 | −$456.2K |
| Sep 01, 2026 | Newstead Jennifer10b5-1SVP, GC and Government Affairs | 1,439 | $317.01 | −$456.2K |
| Aug 25, 2026 | Newstead Jennifer10b5-1SVP, GC and Secretary | 1,439 | $310.95 | −$447.5K |
| Aug 18, 2026 | Newstead Jennifer10b5-1SVP, GC and Secretary | 1,439 | $307.49 | −$442.5K |
| Aug 11, 2026 | Newstead Jennifer10b5-1SVP, GC and Secretary | 1,439 | $307.75 | −$442.9K |
| Jun 16, 2026 | Borders Ben10b5-1Principal Accounting Officer | 116 | $295.14 | −$34.2K |
| May 27, 2026 | Levinson Arthur DDirector | 50,000 | $311.02 | −$15.6M |
| May 08, 2026 | Borders Ben10b5-1Principal Accounting Officer | 1,274 | $290.00 | −$369.5K |
| May 06, 2026 | Levinson Arthur DDirector | 149,527 | $284.57 | −$42.6M |
| May 06, 2026 | Levinson Arthur DDirector | 100,473 | $285.04 | −$28.6M |
| Apr 23, 2026 | Parekh Kevan10b5-1Senior Vice President, CFO | 1,534 | $275.00 | −$421.9K |
| Apr 02, 2026 | O'Brien Deirdre10b5-1Senior Vice President | 20,338 | $255.12 | −$5.2M |
| Apr 02, 2026 | O'Brien Deirdre10b5-1Senior Vice President | 9,664 | $255.82 | −$2.5M |
| Apr 02, 2026 | Cook Timothy D10b5-1Chief Executive Officer · Director | 5,087 | $251.25 | −$1.3M |
| Apr 02, 2026 | Cook Timothy D10b5-1Chief Executive Officer · Director | 9,147 | $252.11 | −$2.3M |
| Apr 02, 2026 | Cook Timothy D10b5-1Chief Executive Officer · Director | 1,878 | $253.13 | −$475.4K |
| Apr 02, 2026 | Cook Timothy D10b5-1Chief Executive Officer · Director | 16,083 | $254.37 | −$4.1M |
| Apr 02, 2026 | Cook Timothy D10b5-1Chief Executive Officer · Director | 28,188 | $255.17 | −$7.2M |
| Apr 02, 2026 | Cook Timothy D10b5-1Chief Executive Officer · Director | 4,566 | $256.00 | −$1.2M |
SEC Form 4 data, Q3 2024 to Q2 2026
AAPL insider trading by quarter
Between Jul 01, 2024 and Jun 30, 2026, 9 insiders traded AAPL on the open market: 0 purchases and 71 sales worth $442.1M, 56 of the sales pre-scheduled under a 10b5-1 plan. In the last four quarters alone: 0 purchases and 31 sales ($199M), by 7 insiders.
| Quarter | Bought | Sold | Insiders |
|---|---|---|---|
| Q2 2026 | — | −$111.7M14 sales · 11 on a plan | |
| Q1 2026 | — | — | |
| Q4 2025 | — | −$58.6M15 sales · 14 on a plan | |
| Q3 2025 | — | −$28.7M2 sales · 1 on a plan | |
| Q2 2025 | — | −$42.7M13 sales · 12 on a plan | |
| Q1 2025 | — | −$343.1K1 sale | |
| Q4 2024 | — | −$176.3M22 sales · 18 on a plan | |
| Q3 2024 | — | −$23.7M4 sales |
- Largest sale
- −$42.6M of AAPL by Levinson Arthur D (Director) on May 06, 2026.
Profile: Tim Cook (Chief Executive Officer) — two years of that insider's own trades, company by company.
Open-market transactions through Jun 30, 2026most recent first
Kondo Chris
Principal Accounting Officer
−$1M
Nov 07, 2025
3,752 sh · $271.23
Parekh Kevan10b5-1
Senior Vice President, CFO
−$411.3K
Oct 16, 2025
1,665 sh · $247.04
Parekh Kevan10b5-1
Senior Vice President, CFO
−$380.2K
Oct 16, 2025
1,534 sh · $247.82
Parekh Kevan10b5-1
Senior Vice President, CFO
−$124.4K
Oct 16, 2025
500 sh · $248.73
Parekh Kevan10b5-1
Senior Vice President, CFO
−$122.9K
Oct 16, 2025
500 sh · $245.89
Cook Timothy D10b5-1
Chief Executive Officer · Director
−$15.4M
Oct 02, 2025
59,751 sh · $257.57
O'Brien Deirdre10b5-1
Senior Vice President
−$10.6M
Oct 02, 2025
41,273 sh · $257.36
Cook Timothy D10b5-1
Chief Executive Officer · Director
−$10.1M
Oct 02, 2025
39,293 sh · $256.62
Cook Timothy D10b5-1
Chief Executive Officer · Director
−$5.8M
Oct 02, 2025
22,524 sh · $255.86
Adams Katherine L.10b5-1
SVP, GC and Secretary
−$5.6M
Oct 02, 2025
21,551 sh · $257.54
Adams Katherine L.10b5-1
SVP, GC and Secretary
−$3.6M
Oct 02, 2025
13,974 sh · $256.60
Cook Timothy D10b5-1
Chief Executive Officer · Director
−$2.1M
Oct 02, 2025
8,395 sh · $254.83
Adams Katherine L.10b5-1
SVP, GC and Secretary
−$2.1M
Oct 02, 2025
8,100 sh · $255.96
Adams Katherine L.10b5-1
SVP, GC and Secretary
−$891.9K
Oct 02, 2025
3,500 sh · $254.83
O'Brien Deirdre10b5-1
Senior Vice President
−$449.1K
Oct 02, 2025
1,740 sh · $258.08
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Nov 07, 2025 | Kondo ChrisPrincipal Accounting Officer | 3,752 | $271.23 | −$1M |
| Oct 16, 2025 | Parekh Kevan10b5-1Senior Vice President, CFO | 1,665 | $247.04 | −$411.3K |
| Oct 16, 2025 | Parekh Kevan10b5-1Senior Vice President, CFO | 1,534 | $247.82 | −$380.2K |
| Oct 16, 2025 | Parekh Kevan10b5-1Senior Vice President, CFO | 500 | $248.73 | −$124.4K |
| Oct 16, 2025 | Parekh Kevan10b5-1Senior Vice President, CFO | 500 | $245.89 | −$122.9K |
| Oct 02, 2025 | Cook Timothy D10b5-1Chief Executive Officer · Director | 59,751 | $257.57 | −$15.4M |
| Oct 02, 2025 | O'Brien Deirdre10b5-1Senior Vice President | 41,273 | $257.36 | −$10.6M |
| Oct 02, 2025 | Cook Timothy D10b5-1Chief Executive Officer · Director | 39,293 | $256.62 | −$10.1M |
| Oct 02, 2025 | Cook Timothy D10b5-1Chief Executive Officer · Director | 22,524 | $255.86 | −$5.8M |
| Oct 02, 2025 | Adams Katherine L.10b5-1SVP, GC and Secretary | 21,551 | $257.54 | −$5.6M |
| Oct 02, 2025 | Adams Katherine L.10b5-1SVP, GC and Secretary | 13,974 | $256.60 | −$3.6M |
| Oct 02, 2025 | Cook Timothy D10b5-1Chief Executive Officer · Director | 8,395 | $254.83 | −$2.1M |
| Oct 02, 2025 | Adams Katherine L.10b5-1SVP, GC and Secretary | 8,100 | $255.96 | −$2.1M |
| Oct 02, 2025 | Adams Katherine L.10b5-1SVP, GC and Secretary | 3,500 | $254.83 | −$891.9K |
| Oct 02, 2025 | O'Brien Deirdre10b5-1Senior Vice President | 1,740 | $258.08 | −$449.1K |
From SEC's quarterly Form 3, 4 and 5 data sets: code P purchases and code S sales of common stock, by the date the trade happened. Where a fund and the people who control it each report the same block, it is counted once. Trades made in the last days of Q2 2026 but filed after it closed arrive with SEC's next quarterly release.
Apple Inc. company record
- SEC industry classification
- Electronic Computers
- Headquarters
- Cupertino, CA
- Incorporated in
- CA
- Listed on
- Nasdaq
- SEC Central Index Key
- 0000320193
- Previously filed as
- APPLE COMPUTER INC
Sourced from this company's own SEC submissions record. The industry label is SEC's Standard Industrial Classification, which is more specific than the Technology sector shown above.
After insiders bought AAPL
What the stock actually did in the 90 days following each open-market purchase
Don't check AAPL — let it ping you
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How to read AAPL insider activity
- Open-market purchase (code P)
- An insider spending their own money at market price. This is the only buy code that reliably carries signal — it is a decision, not compensation.
- Grants and option exercises (codes A, M)
- Scheduled compensation. Most "insider buying" headlines are really this, which is why InsiderPulse weights it at a fraction of a real purchase.
- Cluster buy
- Two or more different insiders buying on the open market in the same window. One executive buying can mean anything; three is much harder to explain away.
Other Technology tickers
Questions
- Are AAPL insiders buying or selling?
- Between Apr 02, 2026 and Sep 15, 2026, 6 Apple Inc. insiders made no open-market purchases and 20 sales worth $114.5M, a net sale of $114.5M. 17 of the sales were pre-scheduled under a Rule 10b5-1 plan.
- How much AAPL stock have insiders bought and sold in the last two years?
- Between Jul 01, 2024 and Jun 30, 2026, 9 Apple Inc. insiders made no open-market purchases and 71 sales worth $442.1M. 56 of the sales were pre-scheduled under a Rule 10b5-1 plan. In the four quarters to Jun 30, 2026: no purchases and 31 sales ($199M). The largest sale was Levinson Arthur D selling $42.6M on May 06, 2026.
- What was the largest recent AAPL insider trade?
- Levinson Arthur D (Director) sold $42.6M of AAPL stock on May 06, 2026 at about $284.57 a share.
- When did an insider last buy AAPL shares?
- No open-market purchase by a Apple Inc. insider appears in the filings from Apr 02, 2026 to Sep 15, 2026 — every recorded open-market transaction in that period was a sale.
- Where does AAPL insider trading data come from?
- From the Form 4 filings Apple Inc.'s officers, directors and 10% owners must send the SEC within two business days of a trade. Each row on this page links to its original filing on SEC EDGAR. Share grants and option exercises are kept apart from open-market purchases and sales, because only the latter cost the insider their own money.
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