WSM
Williams-Sonoma, Inc.
Williams-Sonoma, Inc. insider trading
Every time one of WSM's executives or directors buys or sells the stock, the filing appears here the moment it reaches the SEC — with grants and option exercises set apart from the trades that cost the insider their own money.
SEC Form 4 data, Q3 2024 to Q2 2026
WSM insider trading by quarter
Between Jul 01, 2024 and Jun 30, 2026, 5 insiders traded WSM on the open market: 0 purchases and 122 sales worth $109M, 115 of the sales pre-scheduled under a 10b5-1 plan. In the last four quarters alone: 0 purchases and 65 sales ($61.5M), by 4 insiders.
| Quarter | Bought | Sold | Insiders |
|---|---|---|---|
| Q2 2026 | — | −$10.5M17 sales · all on a plan | |
| Q1 2026 | — | −$17M15 sales · all on a plan | |
| Q4 2025 | — | −$5.4M6 sales · all on a plan | |
| Q3 2025 | — | −$28.6M27 sales · 25 on a plan | |
| Q2 2025 | — | −$7.5M21 sales · 17 on a plan | |
| Q1 2025 | — | −$20.6M19 sales · all on a plan | |
| Q4 2024 | — | −$5.8M7 sales · all on a plan | |
| Q3 2024 | — | −$13.6M10 sales · 9 on a plan |
- Largest sale
- −$9.9M of WSM by Alber Laura (President & CEO · Director) on Sep 15, 2025, under a 10b5-1 plan.
Open-market transactions through Jun 30, 2026most recent first
Yearout Karalyn10b5-1
EVP Chief Talent Officer
−$254.1K
Jun 15, 2026
1,112 sh · $228.49
Yearout Karalyn10b5-1
EVP Chief Talent Officer
−$106K
Jun 08, 2026
522 sh · $203.07
Alber Laura10b5-1
President & CEO · Director
−$3M
May 27, 2026
15,000 sh · $200.00
Alber Laura10b5-1
President & CEO · Director
−$1.7M
May 14, 2026
9,689 sh · $172.72
Alber Laura10b5-1
President & CEO · Director
−$1.3M
May 14, 2026
7,302 sh · $171.93
Alber Laura10b5-1
President & CEO · Director
−$453.4K
May 14, 2026
2,609 sh · $173.78
Alber Laura10b5-1
President & CEO · Director
−$69.8K
May 14, 2026
400 sh · $174.57
Alber Laura10b5-1
President & CEO · Director
−$3M
Apr 17, 2026
15,000 sh · $200.00
Yearout Karalyn10b5-1
EVP Chief Talent Officer
−$292.6K
Apr 08, 2026
1,517 sh · $192.88
Yearout Karalyn10b5-1
EVP Chief Talent Officer
−$143.8K
Apr 08, 2026
750 sh · $191.69
Howie Jeffrey10b5-1
EVP Chief Financial Officer
−$125.2K
Apr 08, 2026
666 sh · $188.04
Howie Jeffrey10b5-1
EVP Chief Financial Officer
−$63.6K
Apr 08, 2026
340 sh · $187.11
Howie Jeffrey10b5-1
EVP Chief Financial Officer
−$36.1K
Apr 08, 2026
191 sh · $188.79
Howie Jeffrey10b5-1
EVP Chief Financial Officer
−$22.2K
Apr 08, 2026
116 sh · $191.20
Howie Jeffrey10b5-1
EVP Chief Financial Officer
−$9.5K
Apr 08, 2026
50 sh · $190.45
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Jun 15, 2026 | Yearout Karalyn10b5-1EVP Chief Talent Officer | 1,112 | $228.49 | −$254.1K |
| Jun 08, 2026 | Yearout Karalyn10b5-1EVP Chief Talent Officer | 522 | $203.07 | −$106K |
| May 27, 2026 | Alber Laura10b5-1President & CEO · Director | 15,000 | $200.00 | −$3M |
| May 14, 2026 | Alber Laura10b5-1President & CEO · Director | 9,689 | $172.72 | −$1.7M |
| May 14, 2026 | Alber Laura10b5-1President & CEO · Director | 7,302 | $171.93 | −$1.3M |
| May 14, 2026 | Alber Laura10b5-1President & CEO · Director | 2,609 | $173.78 | −$453.4K |
| May 14, 2026 | Alber Laura10b5-1President & CEO · Director | 400 | $174.57 | −$69.8K |
| Apr 17, 2026 | Alber Laura10b5-1President & CEO · Director | 15,000 | $200.00 | −$3M |
| Apr 08, 2026 | Yearout Karalyn10b5-1EVP Chief Talent Officer | 1,517 | $192.88 | −$292.6K |
| Apr 08, 2026 | Yearout Karalyn10b5-1EVP Chief Talent Officer | 750 | $191.69 | −$143.8K |
| Apr 08, 2026 | Howie Jeffrey10b5-1EVP Chief Financial Officer | 666 | $188.04 | −$125.2K |
| Apr 08, 2026 | Howie Jeffrey10b5-1EVP Chief Financial Officer | 340 | $187.11 | −$63.6K |
| Apr 08, 2026 | Howie Jeffrey10b5-1EVP Chief Financial Officer | 191 | $188.79 | −$36.1K |
| Apr 08, 2026 | Howie Jeffrey10b5-1EVP Chief Financial Officer | 116 | $191.20 | −$22.2K |
| Apr 08, 2026 | Howie Jeffrey10b5-1EVP Chief Financial Officer | 50 | $190.45 | −$9.5K |
From SEC's quarterly Form 3, 4 and 5 data sets: code P purchases and code S sales of common stock, by the date the trade happened. Where a fund and the people who control it each report the same block, it is counted once. Trades made in the last days of Q2 2026 but filed after it closed arrive with SEC's next quarterly release.
After insiders bought WSM
What the stock actually did in the 90 days following each open-market purchase
Don't check WSM — let it ping you
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Pro watches Williams-Sonoma, Inc. for you and sends a Telegram ping within moments of a Form 4 clearing EDGAR — a C-suite open-market buy, a cluster, a 10b5-1 regime break — long before it reaches the press. Add WSM to a watchlist, see each mover's benchmark-measured track record and which legendary funds hold it, and read the full filing history instead of the last 72 hours.
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How to read WSM insider activity
- Open-market purchase (code P)
- An insider spending their own money at market price. This is the only buy code that reliably carries signal — it is a decision, not compensation.
- Grants and option exercises (codes A, M)
- Scheduled compensation. Most "insider buying" headlines are really this, which is why InsiderPulse weights it at a fraction of a real purchase.
- Cluster buy
- Two or more different insiders buying on the open market in the same window. One executive buying can mean anything; three is much harder to explain away.
Other Consumer Discretionary tickers
Questions
- How much WSM stock have insiders bought and sold in the last two years?
- Between Jul 01, 2024 and Jun 30, 2026, 5 Williams-Sonoma, Inc. insiders made no open-market purchases and 122 sales worth $109M. 115 of the sales were pre-scheduled under a Rule 10b5-1 plan. In the four quarters to Jun 30, 2026: no purchases and 65 sales ($61.5M). The largest sale was Alber Laura selling $9.9M on Sep 15, 2025.
- Where does WSM insider trading data come from?
- From the Form 4 filings Williams-Sonoma, Inc.'s officers, directors and 10% owners must send the SEC within two business days of a trade. Each row on this page links to its original filing on SEC EDGAR. Share grants and option exercises are kept apart from open-market purchases and sales, because only the latter cost the insider their own money.
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