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SBUX

Starbucks Corporation

Consumer DiscretionaryS&P 500NASDAQ 100

Starbucks Corporation insider trading

Starbucks Corporation files with the SEC as a Retail-Eating & Drinking Places company headquartered in Seattle, WA. Every time one of its executives or directors buys or sells the stock, the filing appears here the moment it reaches the SEC — with grants and option exercises set apart from the trades that cost the insider their own money.

From SEC filings

Recent SBUX insider transactions

2 insiders traded SBUX on the open market between Mar 05, 2026 and Sep 04, 2026 — 12 sales worth $2M, of which every one was pre-scheduled under a 10b5-1 plan.

Bought
—
Sold
$2M

12 of 12 on a 10b5-1 plan

Net
−$2M
Insiders
2

Open-market purchases (code P) and sales (code S) from Starbucks Corporation's own SEC Form 4 filings. Grants and option exercises are excluded — they are compensation, not decisions. Share counts are derived from the reported value and price. Verify any figure against the original filing before acting on it; this is monitoring, not advice.

Filing history last read from EDGAR on Sep 18, 2026. The live dashboard shows new filings the moment they clear.

Every SBUX Form 4 on SEC.gov

SEC Form 4 data, Q3 2024 to Q2 2026

SBUX insider trading by quarter

Between Jul 01, 2024 and Jun 30, 2026, 5 insiders traded SBUX on the open market: 2 purchases worth $1M and 14 sales worth $4.2M, every sale pre-scheduled under a 10b5-1 plan. In the last four quarters alone: 1 purchase ($994.5K) and 9 sales ($1.3M), by 3 insiders.

QuarterBoughtSold
Q2 2026—−$863.7K6 sales · all on a plan
Q1 2026—−$461K3 sales · all on a plan
Q4 2025+$994.5K1 buy—
Q3 2025——
Q2 2025——
Q1 2025——
Q4 2024—−$2.2M3 sales · all on a plan
Q3 2024+$34.8K1 buy−$605.5K2 sales · all on a plan
Largest purchase
+$994.5K of SBUX by Knudstorp Jorgen Vig (Director) on Nov 10, 2025.
Largest sale
−$1.9M of SBUX by Kelly Sara (evp, chief partner officer) on Nov 29, 2024, under a 10b5-1 plan.

Open-market transactions through Jun 30, 2026most recent first

  • Knudstorp Jorgen Vig

    Director

    +$994.5K

    Nov 10, 2025

    11,700 sh · $85.00

  • Kelly Sara10b5-1

    evp, chief partner officer

    −$1.9M

    Nov 29, 2024

    19,102 sh · $101.37

  • Ruggeri Rachel10b5-1

    evp, cfo

    −$148.4K

    Nov 21, 2024

    1,491 sh · $99.54

  • Ruggeri Rachel10b5-1

    evp, cfo

    −$143.9K

    Nov 15, 2024

    1,452 sh · $99.07

  • Knudstorp Jorgen Vig

    Director

    +$34.8K

    Sep 06, 2024

    380 sh · $91.50

  • Conway Michael Aaron10b5-1

    ceo, North America

    −$305.6K

    Aug 15, 2024

    3,250 sh · $94.03

  • Ruggeri Rachel10b5-1

    interim ceo and evp, cfo

    −$299.9K

    Aug 13, 2024

    3,290 sh · $91.16

From SEC's quarterly Form 3, 4 and 5 data sets: code P purchases and code S sales of common stock, by the date the trade happened. Where a fund and the people who control it each report the same block, it is counted once. Trades made in the last days of Q2 2026 but filed after it closed arrive with SEC's next quarterly release.

Starbucks Corporation company record

SEC industry classification
Retail-Eating & Drinking Places
Headquarters
Seattle, WA
Incorporated in
WA
Listed on
Nasdaq
SEC Central Index Key
0000829224

Sourced from this company's own SEC submissions record. The industry label is SEC's Standard Industrial Classification, which is more specific than the Consumer Discretionary sector shown above.

After insiders bought SBUX

What the stock actually did in the 90 days following each open-market purchase

Don't check SBUX — let it ping you

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Pro watches Starbucks Corporation for you and sends a Telegram ping within moments of a Form 4 clearing EDGAR — a C-suite open-market buy, a cluster, a 10b5-1 regime break — long before it reaches the press. Add SBUX to a watchlist, see each mover's benchmark-measured track record and which legendary funds hold it, and read the full filing history instead of the last 72 hours.

Track SBUX on the live dashboardFilings on SEC.gov

The live dashboard is free to open. Alerts, watchlists, full filing history and each mover's benchmark-measured track record are Pro. Monitoring, not advice.

How to read SBUX insider activity

Open-market purchase (code P)
An insider spending their own money at market price. This is the only buy code that reliably carries signal — it is a decision, not compensation.
Grants and option exercises (codes A, M)
Scheduled compensation. Most "insider buying" headlines are really this, which is why InsiderPulse weights it at a fraction of a real purchase.
Cluster buy
Two or more different insiders buying on the open market in the same window. One executive buying can mean anything; three is much harder to explain away.

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This week on the tape: who actually chose to sellThe weekly split of scheduled 10b5-1 selling vs deliberate sales, with the deciders named.

Questions

Are SBUX insiders buying or selling?
Between Mar 05, 2026 and Sep 04, 2026, 2 Starbucks Corporation insiders made no open-market purchases and 12 sales worth $2M, a net sale of $2M. 12 of the sales were pre-scheduled under a Rule 10b5-1 plan.
How much SBUX stock have insiders bought and sold in the last two years?
Between Jul 01, 2024 and Jun 30, 2026, 5 Starbucks Corporation insiders made 2 open-market purchases worth $1M and 14 sales worth $4.2M. Every one of the sales was pre-scheduled under a Rule 10b5-1 plan. In the four quarters to Jun 30, 2026: 1 purchase ($994.5K) and 9 sales ($1.3M). The largest purchase was Knudstorp Jorgen Vig buying $994.5K on Nov 10, 2025. The largest sale was Kelly Sara selling $1.9M on Nov 29, 2024.
What was the largest recent SBUX insider trade?
Kelly Sara (evp, chief partner officer) sold $242.8K of SBUX stock on Mar 05, 2026 at about $97.12 a share, under a pre-scheduled 10b5-1 plan.
When did an insider last buy SBUX shares?
No open-market purchase by a Starbucks Corporation insider appears in the filings from Mar 05, 2026 to Sep 04, 2026 — every recorded open-market transaction in that period was a sale. Before that, the most recent purchase in SEC's data was Knudstorp Jorgen Vig buying $994.5K on Nov 10, 2025.
Where does SBUX insider trading data come from?
From the Form 4 filings Starbucks Corporation's officers, directors and 10% owners must send the SEC within two business days of a trade. Each row on this page links to its original filing on SEC EDGAR. Share grants and option exercises are kept apart from open-market purchases and sales, because only the latter cost the insider their own money.

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