ULTA
Ulta Beauty, Inc.
Ulta Beauty, Inc. insider trading
Ulta Beauty, Inc. files with the SEC as a Retail-Retail Stores, NEC company headquartered in Bolingbrook, IL. Every time one of its executives or directors buys or sells the stock, the filing appears here the moment it reaches the SEC — with grants and option exercises set apart from the trades that cost the insider their own money.
From SEC filings
Recent ULTA insider transactions
2 insiders traded ULTA on the open market between Apr 07, 2026 and Sep 11, 2026 — 3 sales worth $748.4K.
- Bought
- —
- Sold
- $748.4K
- Net
- −$748.4K
- Insiders
- 2
none on a 10b5-1 plan
Nagler Lorna
Director
−$322.4K
Sep 11, 2026
600 sh · $537.31
Mrkonic George R Jr
Director
−$182.2K
Jun 15, 2026
383 sh · $475.84
Mrkonic George R Jr
Director
−$243.8K
Apr 07, 2026
452 sh · $539.29
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Sep 11, 2026 | Nagler LornaDirector | 600 | $537.31 | −$322.4K |
| Jun 15, 2026 | Mrkonic George R JrDirector | 383 | $475.84 | −$182.2K |
| Apr 07, 2026 | Mrkonic George R JrDirector | 452 | $539.29 | −$243.8K |
SEC Form 4 data, Q3 2024 to Q2 2026
ULTA insider trading by quarter
Between Jul 01, 2024 and Jun 30, 2026, 5 insiders traded ULTA on the open market: 1 purchase worth $499.5K and 5 sales worth $1.1M. In the last four quarters alone: 0 purchases and 3 sales ($690.2K), by 2 insiders.
| Quarter | Bought | Sold | Insiders |
|---|---|---|---|
| Q2 2026 | — | −$426K2 sales | |
| Q1 2026 | — | — | |
| Q4 2025 | — | — | |
| Q3 2025 | — | −$264.2K1 sale | |
| Q2 2025 | — | −$333K1 sale | |
| Q1 2025 | +$499.5K1 buy | — | |
| Q4 2024 | — | — | |
| Q3 2024 | — | −$39K1 sale |
- Largest purchase
- +$499.5K of ULTA by Steelman Kecia (President and CEO) on Mar 20, 2025.
- Largest sale
- −$333K of ULTA by Caro Jodi J (GC, Chief Risk & Compl. Ofc.) on Apr 01, 2025.
Open-market transactions through Jun 30, 2026most recent first
Smith Mike C.
Director
−$264.2K
Sep 04, 2025
500 sh · $528.43
Caro Jodi J
GC, Chief Risk & Compl. Ofc.
−$333K
Apr 01, 2025
902 sh · $369.16
Steelman Kecia
President and CEO
+$499.5K
Mar 20, 2025
1,440 sh · $346.89
Halligan Catherine Ann
Director
−$39K
Jul 02, 2024
100 sh · $390.08
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Sep 04, 2025 | Smith Mike C.Director | 500 | $528.43 | −$264.2K |
| Apr 01, 2025 | Caro Jodi JGC, Chief Risk & Compl. Ofc. | 902 | $369.16 | −$333K |
| Mar 20, 2025 | Steelman KeciaPresident and CEO | 1,440 | $346.89 | +$499.5K |
| Jul 02, 2024 | Halligan Catherine AnnDirector | 100 | $390.08 | −$39K |
From SEC's quarterly Form 3, 4 and 5 data sets: code P purchases and code S sales of common stock, by the date the trade happened. Where a fund and the people who control it each report the same block, it is counted once. Trades made in the last days of Q2 2026 but filed after it closed arrive with SEC's next quarterly release.
Ulta Beauty, Inc. company record
- SEC industry classification
- Retail-Retail Stores, NEC
- Headquarters
- Bolingbrook, IL
- Listed on
- Nasdaq
- SEC Central Index Key
- 0001403568
- Previously filed as
- Ulta Salon, Cosmetics & Fragrance, Inc.
Sourced from this company's own SEC submissions record. The industry label is SEC's Standard Industrial Classification, which is more specific than the Consumer Discretionary sector shown above.
After insiders bought ULTA
What the stock actually did in the 90 days following each open-market purchase
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How to read ULTA insider activity
- Open-market purchase (code P)
- An insider spending their own money at market price. This is the only buy code that reliably carries signal — it is a decision, not compensation.
- Grants and option exercises (codes A, M)
- Scheduled compensation. Most "insider buying" headlines are really this, which is why InsiderPulse weights it at a fraction of a real purchase.
- Cluster buy
- Two or more different insiders buying on the open market in the same window. One executive buying can mean anything; three is much harder to explain away.
Other Consumer Discretionary tickers
Questions
- Are ULTA insiders buying or selling?
- Between Apr 07, 2026 and Sep 11, 2026, 2 Ulta Beauty, Inc. insiders made no open-market purchases and 3 sales worth $748.4K, a net sale of $748.4K.
- How much ULTA stock have insiders bought and sold in the last two years?
- Between Jul 01, 2024 and Jun 30, 2026, 5 Ulta Beauty, Inc. insiders made 1 open-market purchase worth $499.5K and 5 sales worth $1.1M. In the four quarters to Jun 30, 2026: no purchases and 3 sales ($690.2K). The largest purchase was Steelman Kecia buying $499.5K on Mar 20, 2025. The largest sale was Caro Jodi J selling $333K on Apr 01, 2025.
- What was the largest recent ULTA insider trade?
- Nagler Lorna (Director) sold $322.4K of ULTA stock on Sep 11, 2026 at about $537.31 a share.
- When did an insider last buy ULTA shares?
- No open-market purchase by a Ulta Beauty, Inc. insider appears in the filings from Apr 07, 2026 to Sep 11, 2026 — every recorded open-market transaction in that period was a sale. Before that, the most recent purchase in SEC's data was Steelman Kecia buying $499.5K on Mar 20, 2025.
- Where does ULTA insider trading data come from?
- From the Form 4 filings Ulta Beauty, Inc.'s officers, directors and 10% owners must send the SEC within two business days of a trade. Each row on this page links to its original filing on SEC EDGAR. Share grants and option exercises are kept apart from open-market purchases and sales, because only the latter cost the insider their own money.
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