SG
Sweetgreen, Inc.
Sweetgreen, Inc. insider trading
Sweetgreen, Inc. files with the SEC as a Retail-Eating Places company headquartered in Los Angeles, CA. Every time one of its executives or directors buys or sells the stock, the filing appears here the moment it reaches the SEC — with grants and option exercises set apart from the trades that cost the insider their own money.
From SEC filings
Recent SG insider transactions
3 insiders traded SG on the open market between Apr 07, 2026 and Aug 17, 2026 — 22 purchases worth $3.4M, 2 sales worth $123.2K.
- Bought
- $3.4M
- Sold
- $123.2K
- Net
- +$3.3M
- Insiders
- 3
none on a 10b5-1 plan
McConnell Jamie
Chief Financial Officer
−$93.4K
Aug 17, 2026
15,033 sh · $6.21
Cochran Jason Miles
Chief Operating Officer
−$29.9K
Aug 17, 2026
4,809 sh · $6.21
Goldman Sachs Group Inc
10% Owner
+$3.2M
Apr 07, 2026
566,000 sh · $5.69
Goldman Sachs Group Inc
10% Owner
+$64K
Apr 07, 2026
11,243 sh · $5.69
Goldman Sachs Group Inc
10% Owner
+$11.7K
Apr 07, 2026
2,063 sh · $5.66
Goldman Sachs Group Inc
10% Owner
+$9.1K
Apr 07, 2026
1,603 sh · $5.66
Goldman Sachs Group Inc
10% Owner
+$8.5K
Apr 07, 2026
1,502 sh · $5.65
Goldman Sachs Group Inc
10% Owner
+$8.5K
Apr 07, 2026
1,496 sh · $5.69
Goldman Sachs Group Inc
10% Owner
+$7K
Apr 07, 2026
1,233 sh · $5.66
Goldman Sachs Group Inc
10% Owner
+$5.8K
Apr 07, 2026
1,020 sh · $5.69
Goldman Sachs Group Inc
10% Owner
+$5.4K
Apr 07, 2026
951 sh · $5.66
Goldman Sachs Group Inc
10% Owner
+$5.1K
Apr 07, 2026
901 sh · $5.66
Goldman Sachs Group Inc
10% Owner
+$5.1K
Apr 07, 2026
901 sh · $5.66
Goldman Sachs Group Inc
10% Owner
+$4.1K
Apr 07, 2026
721 sh · $5.66
Goldman Sachs Group Inc
10% Owner
+$3.4K
Apr 07, 2026
600 sh · $5.65
Goldman Sachs Group Inc
10% Owner
+$2.1K
Apr 07, 2026
375 sh · $5.69
Goldman Sachs Group Inc
10% Owner
+$2.1K
Apr 07, 2026
366 sh · $5.69
Goldman Sachs Group Inc
10% Owner
+$1.9K
Apr 07, 2026
341 sh · $5.69
Goldman Sachs Group Inc
10% Owner
+$1.7K
Apr 07, 2026
300 sh · $5.67
Goldman Sachs Group Inc
10% Owner
+$1.7K
Apr 07, 2026
295 sh · $5.69
Goldman Sachs Group Inc
10% Owner
+$1.7K
Apr 07, 2026
290 sh · $5.69
Goldman Sachs Group Inc
10% Owner
+$1.6K
Apr 07, 2026
288 sh · $5.72
Goldman Sachs Group Inc
10% Owner
+$1.5K
Apr 07, 2026
272 sh · $5.65
Goldman Sachs Group Inc
10% Owner
+$1.5K
Apr 07, 2026
260 sh · $5.63
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Aug 17, 2026 | McConnell JamieChief Financial Officer | 15,033 | $6.21 | −$93.4K |
| Aug 17, 2026 | Cochran Jason MilesChief Operating Officer | 4,809 | $6.21 | −$29.9K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 566,000 | $5.69 | +$3.2M |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 11,243 | $5.69 | +$64K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 2,063 | $5.66 | +$11.7K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 1,603 | $5.66 | +$9.1K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 1,502 | $5.65 | +$8.5K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 1,496 | $5.69 | +$8.5K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 1,233 | $5.66 | +$7K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 1,020 | $5.69 | +$5.8K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 951 | $5.66 | +$5.4K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 901 | $5.66 | +$5.1K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 901 | $5.66 | +$5.1K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 721 | $5.66 | +$4.1K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 600 | $5.65 | +$3.4K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 375 | $5.69 | +$2.1K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 366 | $5.69 | +$2.1K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 341 | $5.69 | +$1.9K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 300 | $5.67 | +$1.7K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 295 | $5.69 | +$1.7K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 290 | $5.69 | +$1.7K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 288 | $5.72 | +$1.6K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 272 | $5.65 | +$1.5K |
| Apr 07, 2026 | Goldman Sachs Group Inc10% Owner | 260 | $5.63 | +$1.5K |
SEC Form 4 data, Q3 2024 to Q2 2026
SG insider trading by quarter
Between Jul 01, 2024 and Jun 30, 2026, 13 insiders traded SG on the open market: 34 purchases worth $4.8M and 128 sales worth $79M, 101 of the sales pre-scheduled under a 10b5-1 plan. In the last four quarters alone: 33 purchases ($4.5M) and 1 sale ($106K), by 4 insiders.
| Quarter | Bought | Sold | Insiders |
|---|---|---|---|
| Q2 2026 | +$3.4M29 buys | — | |
| Q1 2026 | +$25.3K1 buy | — | |
| Q4 2025 | +$1.1M3 buys | — | |
| Q3 2025 | — | −$106K1 sale | |
| Q2 2025 | +$251.7K1 buy | −$237.9K2 sales · 1 on a plan | |
| Q1 2025 | — | −$1.3M13 sales · 9 on a plan | |
| Q4 2024 | — | −$51M80 sales · 63 on a plan | |
| Q3 2024 | — | −$26.4M32 sales · 28 on a plan |
- Largest purchase
- +$3.2M of SG by Goldman Sachs & Co. LLC (10% Owner) on Apr 07, 2026.
- Largest sale
- −$6.4M of SG by Jammet Nicolas (Chief Concept Officer · Director) on Dec 13, 2024.
Open-market transactions through Jun 30, 2026most recent first
Goldman Sachs & Co. LLC
10% Owner
+$3.2M
Apr 07, 2026
566,000 sh · $5.69
Goldman Sachs & Co. LLC
10% Owner
+$64K
Apr 07, 2026
11,243 sh · $5.69
Goldman Sachs & Co. LLC
10% Owner
+$11.7K
Apr 07, 2026
2,063 sh · $5.66
Goldman Sachs & Co. LLC
10% Owner
+$9.1K
Apr 07, 2026
1,603 sh · $5.66
Goldman Sachs & Co. LLC
10% Owner
+$8.5K
Apr 07, 2026
1,496 sh · $5.69
Goldman Sachs & Co. LLC
10% Owner
+$8.5K
Apr 07, 2026
1,502 sh · $5.65
Goldman Sachs & Co. LLC
10% Owner
+$7K
Apr 07, 2026
1,233 sh · $5.66
Goldman Sachs & Co. LLC
10% Owner
+$5.8K
Apr 07, 2026
1,020 sh · $5.69
Goldman Sachs & Co. LLC
10% Owner
+$5.4K
Apr 07, 2026
951 sh · $5.66
Goldman Sachs & Co. LLC
10% Owner
+$5.1K
Apr 07, 2026
901 sh · $5.66
Goldman Sachs & Co. LLC
10% Owner
+$4.1K
Apr 07, 2026
721 sh · $5.66
Goldman Sachs & Co. LLC
10% Owner
+$3.4K
Apr 07, 2026
600 sh · $5.65
Goldman Sachs & Co. LLC
10% Owner
+$2.1K
Apr 07, 2026
375 sh · $5.69
Goldman Sachs & Co. LLC
10% Owner
+$2.1K
Apr 07, 2026
366 sh · $5.69
Goldman Sachs & Co. LLC
10% Owner
+$1.9K
Apr 07, 2026
341 sh · $5.69
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Apr 07, 2026 | Goldman Sachs & Co. LLC10% Owner | 566,000 | $5.69 | +$3.2M |
| Apr 07, 2026 | Goldman Sachs & Co. LLC10% Owner | 11,243 | $5.69 | +$64K |
| Apr 07, 2026 | Goldman Sachs & Co. LLC10% Owner | 2,063 | $5.66 | +$11.7K |
| Apr 07, 2026 | Goldman Sachs & Co. LLC10% Owner | 1,603 | $5.66 | +$9.1K |
| Apr 07, 2026 | Goldman Sachs & Co. LLC10% Owner | 1,496 | $5.69 | +$8.5K |
| Apr 07, 2026 | Goldman Sachs & Co. LLC10% Owner | 1,502 | $5.65 | +$8.5K |
| Apr 07, 2026 | Goldman Sachs & Co. LLC10% Owner | 1,233 | $5.66 | +$7K |
| Apr 07, 2026 | Goldman Sachs & Co. LLC10% Owner | 1,020 | $5.69 | +$5.8K |
| Apr 07, 2026 | Goldman Sachs & Co. LLC10% Owner | 951 | $5.66 | +$5.4K |
| Apr 07, 2026 | Goldman Sachs & Co. LLC10% Owner | 901 | $5.66 | +$5.1K |
| Apr 07, 2026 | Goldman Sachs & Co. LLC10% Owner | 721 | $5.66 | +$4.1K |
| Apr 07, 2026 | Goldman Sachs & Co. LLC10% Owner | 600 | $5.65 | +$3.4K |
| Apr 07, 2026 | Goldman Sachs & Co. LLC10% Owner | 375 | $5.69 | +$2.1K |
| Apr 07, 2026 | Goldman Sachs & Co. LLC10% Owner | 366 | $5.69 | +$2.1K |
| Apr 07, 2026 | Goldman Sachs & Co. LLC10% Owner | 341 | $5.69 | +$1.9K |
From SEC's quarterly Form 3, 4 and 5 data sets: code P purchases and code S sales of common stock, by the date the trade happened. Where a fund and the people who control it each report the same block, it is counted once. Trades made in the last days of Q2 2026 but filed after it closed arrive with SEC's next quarterly release.
Sweetgreen, Inc. company record
- SEC industry classification
- Retail-Eating Places
- Headquarters
- Los Angeles, CA
- Incorporated in
- DE
- Listed on
- NYSE
- SEC Central Index Key
- 0001477815
Sourced from this company's own SEC submissions record. The industry label is SEC's Standard Industrial Classification, which is more specific than the Consumer Discretionary sector shown above.
After insiders bought SG
What the stock actually did in the 90 days following each open-market purchase
Don't check SG — let it ping you
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How to read SG insider activity
- Open-market purchase (code P)
- An insider spending their own money at market price. This is the only buy code that reliably carries signal — it is a decision, not compensation.
- Grants and option exercises (codes A, M)
- Scheduled compensation. Most "insider buying" headlines are really this, which is why InsiderPulse weights it at a fraction of a real purchase.
- Cluster buy
- Two or more different insiders buying on the open market in the same window. One executive buying can mean anything; three is much harder to explain away.
Other Consumer Discretionary tickers
Questions
- Are SG insiders buying or selling?
- Between Apr 07, 2026 and Aug 17, 2026, 3 Sweetgreen, Inc. insiders made 22 open-market purchases worth $3.4M and 2 sales worth $123.2K, a net purchase of $3.3M.
- How much SG stock have insiders bought and sold in the last two years?
- Between Jul 01, 2024 and Jun 30, 2026, 13 Sweetgreen, Inc. insiders made 34 open-market purchases worth $4.8M and 128 sales worth $79M. 101 of the sales were pre-scheduled under a Rule 10b5-1 plan. In the four quarters to Jun 30, 2026: 33 purchases ($4.5M) and 1 sale ($106K). The largest purchase was Goldman Sachs & Co. LLC buying $3.2M on Apr 07, 2026. The largest sale was Jammet Nicolas selling $6.4M on Dec 13, 2024.
- What was the largest recent SG insider trade?
- Goldman Sachs Group Inc (10% Owner) bought $3.2M of SG stock on Apr 07, 2026 at about $5.69 a share.
- When did an insider last buy SG shares?
- The most recent open-market purchase on file is Goldman Sachs Group Inc (10% Owner) buying $3.2M on Apr 07, 2026.
- Where does SG insider trading data come from?
- From the Form 4 filings Sweetgreen, Inc.'s officers, directors and 10% owners must send the SEC within two business days of a trade. Each row on this page links to its original filing on SEC EDGAR. Share grants and option exercises are kept apart from open-market purchases and sales, because only the latter cost the insider their own money.
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