ASAN
Asana, Inc.
Asana, Inc. insider trading
Asana, Inc. files with the SEC as a Services-Prepackaged Software company headquartered in San Francisco, CA. Every time one of its executives or directors buys or sells the stock, the filing appears here the moment it reaches the SEC — with grants and option exercises set apart from the trades that cost the insider their own money.
From SEC filings
Recent ASAN insider transactions
5 insiders traded ASAN on the open market between Mar 10, 2026 and Aug 27, 2026 — 18 sales worth $1.5M, of which 11 were pre-scheduled under a 10b5-1 plan.
- Bought
- —
- Sold
- $1.5M
- Net
- −$1.5M
- Insiders
- 5
11 of 18 on a 10b5-1 plan
Rogers Daniel Mark10b5-1
Chief Executive Officer · Director
−$16.6K
Aug 27, 2026
1,655 sh · $10.00
Rogers Daniel Mark10b5-1
Chief Executive Officer · Director
−$95.1K
Jun 30, 2026
13,790 sh · $6.90
Colendich Katie Marie
GC, Corporate Secretary
−$35K
Jun 26, 2026
5,242 sh · $6.69
Megji Aziz10b5-1
Chief Financial Officer
−$89.1K
Jun 24, 2026
13,239 sh · $6.73
Colendich Katie Marie10b5-1
GC, Corporate Secretary
−$56.2K
Jun 24, 2026
8,337 sh · $6.74
Colendich Katie Marie10b5-1
GC, Corporate Secretary
−$50.9K
Jun 22, 2026
7,647 sh · $6.66
Sosa Veronica
Chief Accounting Officer
−$75.8K
Jun 22, 2026
11,378 sh · $6.66
Megji Aziz10b5-1
Chief Financial Officer
−$170.5K
Jun 22, 2026
25,607 sh · $6.66
Megji Aziz10b5-1
Chief Financial Officer
−$40.5K
Jun 22, 2026
6,089 sh · $6.65
Rogers Daniel Mark
Chief Executive Officer · Director
−$179.6K
Jun 22, 2026
26,975 sh · $6.66
Megji Aziz10b5-1
Chief Financial Officer
−$187.1K
Mar 27, 2026
30,650 sh · $6.10
Colendich Katie Marie10b5-1
GC, Corporate Secretary
−$32.2K
Mar 25, 2026
5,015 sh · $6.42
Colendich Katie Marie10b5-1
GC, Corporate Secretary
−$9.6K
Mar 24, 2026
1,500 sh · $6.39
Parekh Sonalee Elizabeth10b5-1
Chief Financial Officer
−$123.8K
Mar 23, 2026
18,717 sh · $6.62
Colendich Katie Marie
GC, Corporate Secretary
−$23.8K
Mar 20, 2026
3,575 sh · $6.65
Parekh Sonalee Elizabeth
Chief Financial Officer
−$227K
Mar 20, 2026
34,151 sh · $6.65
Sosa Veronica
Chief Accounting Officer
−$43.1K
Mar 20, 2026
6,479 sh · $6.65
Colendich Katie Marie
GC, Corporate Secretary
−$54.2K
Mar 10, 2026
7,304 sh · $7.42
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Aug 27, 2026 | Rogers Daniel Mark10b5-1Chief Executive Officer · Director | 1,655 | $10.00 | −$16.6K |
| Jun 30, 2026 | Rogers Daniel Mark10b5-1Chief Executive Officer · Director | 13,790 | $6.90 | −$95.1K |
| Jun 26, 2026 | Colendich Katie MarieGC, Corporate Secretary | 5,242 | $6.69 | −$35K |
| Jun 24, 2026 | Megji Aziz10b5-1Chief Financial Officer | 13,239 | $6.73 | −$89.1K |
| Jun 24, 2026 | Colendich Katie Marie10b5-1GC, Corporate Secretary | 8,337 | $6.74 | −$56.2K |
| Jun 22, 2026 | Colendich Katie Marie10b5-1GC, Corporate Secretary | 7,647 | $6.66 | −$50.9K |
| Jun 22, 2026 | Sosa VeronicaChief Accounting Officer | 11,378 | $6.66 | −$75.8K |
| Jun 22, 2026 | Megji Aziz10b5-1Chief Financial Officer | 25,607 | $6.66 | −$170.5K |
| Jun 22, 2026 | Megji Aziz10b5-1Chief Financial Officer | 6,089 | $6.65 | −$40.5K |
| Jun 22, 2026 | Rogers Daniel MarkChief Executive Officer · Director | 26,975 | $6.66 | −$179.6K |
| Mar 27, 2026 | Megji Aziz10b5-1Chief Financial Officer | 30,650 | $6.10 | −$187.1K |
| Mar 25, 2026 | Colendich Katie Marie10b5-1GC, Corporate Secretary | 5,015 | $6.42 | −$32.2K |
| Mar 24, 2026 | Colendich Katie Marie10b5-1GC, Corporate Secretary | 1,500 | $6.39 | −$9.6K |
| Mar 23, 2026 | Parekh Sonalee Elizabeth10b5-1Chief Financial Officer | 18,717 | $6.62 | −$123.8K |
| Mar 20, 2026 | Colendich Katie MarieGC, Corporate Secretary | 3,575 | $6.65 | −$23.8K |
| Mar 20, 2026 | Parekh Sonalee ElizabethChief Financial Officer | 34,151 | $6.65 | −$227K |
| Mar 20, 2026 | Sosa VeronicaChief Accounting Officer | 6,479 | $6.65 | −$43.1K |
| Mar 10, 2026 | Colendich Katie MarieGC, Corporate Secretary | 7,304 | $7.42 | −$54.2K |
SEC Form 4 data, Q3 2024 to Q2 2026
ASAN insider trading by quarter
Between Jul 01, 2024 and Jun 30, 2026, 10 insiders traded ASAN on the open market: 52 purchases worth $142.7M and 78 sales worth $134.1M, 60 of the sales pre-scheduled under a 10b5-1 plan. In the last four quarters alone: 29 purchases ($91.2M) and 46 sales ($103.2M), by 9 insiders.
| Quarter | Bought | Sold | Insiders |
|---|---|---|---|
| Q2 2026 | — | −$697.8K8 sales · 5 on a plan | |
| Q1 2026 | — | −$700.8K8 sales · 4 on a plan | |
| Q4 2025 | — | −$52.2M16 sales · 11 on a plan | |
| Q3 2025 | +$91.2M29 buys | −$49.6M14 sales · 13 on a plan | |
| Q2 2025 | +$19.4M13 buys | −$773K4 sales · 2 on a plan | |
| Q1 2025 | +$32.1M10 buys | −$28.3M19 sales · 18 on a plan | |
| Q4 2024 | — | −$955.3K3 sales · 1 on a plan | |
| Q3 2024 | — | −$829.2K6 sales · all on a plan |
- Largest purchase
- +$3.5M of ASAN by Moskovitz Dustin A. (President, CEO, & Chair · Director) on Apr 10, 2025, under a 10b5-1 plan.
- Largest sale
- −$18.3M of ASAN by Rosenstein Justin (Director) on Oct 09, 2025, under a 10b5-1 plan.
Profile: Dustin Moskovitz (10% Owner) — two years of that insider's own trades, company by company.
Open-market transactions through Jun 30, 2026most recent first
Colendich Katie Marie
GC, Corporate Secretary
−$35.1K
Jun 26, 2026
5,242 sh · $6.69
Megji Aziz10b5-1
Chief Financial Officer
−$89.1K
Jun 24, 2026
13,239 sh · $6.73
Colendich Katie Marie10b5-1
GC, Corporate Secretary
−$56.2K
Jun 24, 2026
8,337 sh · $6.74
Rogers Daniel Mark
Chief Executive Officer · Director
−$179.7K
Jun 22, 2026
26,975 sh · $6.66
Megji Aziz10b5-1
Chief Financial Officer
−$170.5K
Jun 22, 2026
25,607 sh · $6.66
Sosa Veronica
Chief Accounting Officer
−$75.8K
Jun 22, 2026
11,378 sh · $6.66
Colendich Katie Marie10b5-1
GC, Corporate Secretary
−$50.9K
Jun 22, 2026
7,647 sh · $6.66
Megji Aziz10b5-1
Chief Financial Officer
−$40.5K
Jun 22, 2026
6,089 sh · $6.65
Megji Aziz10b5-1
Chief Financial Officer
−$187K
Mar 27, 2026
30,650 sh · $6.10
Parekh Sonalee Elizabeth10b5-1
Chief Financial Officer
−$123.9K
Mar 23, 2026
18,717 sh · $6.62
Parekh Sonalee Elizabeth
Chief Financial Officer
−$227.1K
Mar 20, 2026
34,151 sh · $6.65
Sosa Veronica
Chief Accounting Officer
−$43.1K
Mar 20, 2026
6,479 sh · $6.65
Colendich Katie Marie
GC, Corporate Secretary
−$23.8K
Mar 20, 2026
3,575 sh · $6.65
Lacey Eleanor B10b5-1
GC, Corporate Secretary
−$616K
Dec 23, 2025
45,463 sh · $13.55
Parekh Sonalee Elizabeth10b5-1
Chief Financial Officer
−$337.2K
Dec 23, 2025
24,888 sh · $13.55
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Jun 26, 2026 | Colendich Katie MarieGC, Corporate Secretary | 5,242 | $6.69 | −$35.1K |
| Jun 24, 2026 | Megji Aziz10b5-1Chief Financial Officer | 13,239 | $6.73 | −$89.1K |
| Jun 24, 2026 | Colendich Katie Marie10b5-1GC, Corporate Secretary | 8,337 | $6.74 | −$56.2K |
| Jun 22, 2026 | Rogers Daniel MarkChief Executive Officer · Director | 26,975 | $6.66 | −$179.7K |
| Jun 22, 2026 | Megji Aziz10b5-1Chief Financial Officer | 25,607 | $6.66 | −$170.5K |
| Jun 22, 2026 | Sosa VeronicaChief Accounting Officer | 11,378 | $6.66 | −$75.8K |
| Jun 22, 2026 | Colendich Katie Marie10b5-1GC, Corporate Secretary | 7,647 | $6.66 | −$50.9K |
| Jun 22, 2026 | Megji Aziz10b5-1Chief Financial Officer | 6,089 | $6.65 | −$40.5K |
| Mar 27, 2026 | Megji Aziz10b5-1Chief Financial Officer | 30,650 | $6.10 | −$187K |
| Mar 23, 2026 | Parekh Sonalee Elizabeth10b5-1Chief Financial Officer | 18,717 | $6.62 | −$123.9K |
| Mar 20, 2026 | Parekh Sonalee ElizabethChief Financial Officer | 34,151 | $6.65 | −$227.1K |
| Mar 20, 2026 | Sosa VeronicaChief Accounting Officer | 6,479 | $6.65 | −$43.1K |
| Mar 20, 2026 | Colendich Katie MarieGC, Corporate Secretary | 3,575 | $6.65 | −$23.8K |
| Dec 23, 2025 | Lacey Eleanor B10b5-1GC, Corporate Secretary | 45,463 | $13.55 | −$616K |
| Dec 23, 2025 | Parekh Sonalee Elizabeth10b5-1Chief Financial Officer | 24,888 | $13.55 | −$337.2K |
From SEC's quarterly Form 3, 4 and 5 data sets: code P purchases and code S sales of common stock, by the date the trade happened. Where a fund and the people who control it each report the same block, it is counted once. Trades made in the last days of Q2 2026 but filed after it closed arrive with SEC's next quarterly release.
Asana, Inc. company record
- SEC industry classification
- Services-Prepackaged Software
- Headquarters
- San Francisco, CA
- Incorporated in
- DE
- Listed on
- NYSE
- SEC Central Index Key
- 0001477720
Sourced from this company's own SEC submissions record. The industry label is SEC's Standard Industrial Classification, which is more specific than the Technology sector shown above.
After insiders bought ASAN
What the stock actually did in the 90 days following each open-market purchase
Don't check ASAN — let it ping you
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How to read ASAN insider activity
- Open-market purchase (code P)
- An insider spending their own money at market price. This is the only buy code that reliably carries signal — it is a decision, not compensation.
- Grants and option exercises (codes A, M)
- Scheduled compensation. Most "insider buying" headlines are really this, which is why InsiderPulse weights it at a fraction of a real purchase.
- Cluster buy
- Two or more different insiders buying on the open market in the same window. One executive buying can mean anything; three is much harder to explain away.
Other Technology tickers
Questions
- Are ASAN insiders buying or selling?
- Between Mar 10, 2026 and Aug 27, 2026, 5 Asana, Inc. insiders made no open-market purchases and 18 sales worth $1.5M, a net sale of $1.5M. 11 of the sales were pre-scheduled under a Rule 10b5-1 plan.
- How much ASAN stock have insiders bought and sold in the last two years?
- Between Jul 01, 2024 and Jun 30, 2026, 10 Asana, Inc. insiders made 52 open-market purchases worth $142.7M and 78 sales worth $134.1M. 60 of the sales were pre-scheduled under a Rule 10b5-1 plan. In the four quarters to Jun 30, 2026: 29 purchases ($91.2M) and 46 sales ($103.2M). The largest purchase was Moskovitz Dustin A. buying $3.5M on Apr 10, 2025. The largest sale was Rosenstein Justin selling $18.3M on Oct 09, 2025.
- What was the largest recent ASAN insider trade?
- Parekh Sonalee Elizabeth (Chief Financial Officer) sold $227K of ASAN stock on Mar 20, 2026 at about $6.65 a share.
- When did an insider last buy ASAN shares?
- No open-market purchase by a Asana, Inc. insider appears in the filings from Mar 10, 2026 to Aug 27, 2026 — every recorded open-market transaction in that period was a sale. Before that, the most recent purchase in SEC's data was Moskovitz Dustin A. buying $1.7M on Aug 21, 2025.
- Where does ASAN insider trading data come from?
- From the Form 4 filings Asana, Inc.'s officers, directors and 10% owners must send the SEC within two business days of a trade. Each row on this page links to its original filing on SEC EDGAR. Share grants and option exercises are kept apart from open-market purchases and sales, because only the latter cost the insider their own money.
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