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APPF

AppFolio, Inc.

TechnologyRussell 2000

AppFolio, Inc. insider trading

AppFolio, Inc. files with the SEC as a Services-Prepackaged Software company headquartered in Santa Barbara, CA. Every time one of its executives or directors buys or sells the stock, the filing appears here the moment it reaches the SEC — with grants and option exercises set apart from the trades that cost the insider their own money.

From SEC filings

Recent APPF insider transactions

One insider traded APPF on the open market between Aug 20, 2026 and Aug 21, 2026 — 24 sales worth $2.2M, of which every one was pre-scheduled under a 10b5-1 plan.

Bought
—
Sold
$2.2M

24 of 24 on a 10b5-1 plan

Net
−$2.2M
Insiders
1

Open-market purchases (code P) and sales (code S) from AppFolio, Inc.'s own SEC Form 4 filings. Grants and option exercises are excluded — they are compensation, not decisions. Share counts are derived from the reported value and price. Verify any figure against the original filing before acting on it; this is monitoring, not advice.

Filing history last read from EDGAR on Sep 22, 2026. The live dashboard shows new filings the moment they clear.

Every APPF Form 4 on SEC.gov

SEC Form 4 data, Q3 2024 to Q2 2026

APPF insider trading by quarter

Between Jul 01, 2024 and Jun 30, 2026, 14 insiders traded APPF on the open market: 22 purchases worth $7.6M and 374 sales worth $60.3M, 358 of the sales pre-scheduled under a 10b5-1 plan. In the last four quarters alone: 0 purchases and 210 sales ($25.9M), by 9 insiders.

QuarterBoughtSold
Q2 2026—−$1.4M14 sales · 13 on a plan
Q1 2026—−$1.2M11 sales · all on a plan
Q4 2025—−$1.1M11 sales · 10 on a plan
Q3 2025—−$22.2M174 sales · 168 on a plan
Q2 2025+$5.6M10 buys−$2.5M3 sales · 1 on a plan
Q1 2025+$1.9M12 buys−$974.6K2 sales · all on a plan
Q4 2024—−$13.3M46 sales · 40 on a plan
Q3 2024—−$17.5M113 sales · all on a plan
Largest purchase
+$960K of APPF by Bliss Timothy K (Director) on Jun 06, 2025.
Largest sale
−$3.3M of APPF by von Blottnitz Andreas (Director) on Dec 03, 2024, under a 10b5-1 plan.

Open-market transactions through Jun 30, 2026most recent first

  • Eaton Timothy Mathias10b5-1

    Chief Financial Officer

    −$271.6K

    Jun 12, 2026

    1,685 sh · $161.16

  • Eaton Timothy Mathias10b5-1

    Chief Financial Officer

    −$48.5K

    Jun 12, 2026

    300 sh · $161.83

  • Eaton Timothy Mathias10b5-1

    Chief Financial Officer

    −$31.5K

    Jun 12, 2026

    200 sh · $157.41

  • Pickering Evan10b5-1

    General Counsel

    −$31.4K

    Jun 12, 2026

    200 sh · $156.87

  • Eaton Timothy Mathias10b5-1

    Chief Financial Officer

    −$31.3K

    Jun 12, 2026

    200 sh · $156.35

  • Eaton Timothy Mathias10b5-1

    Chief Financial Officer

    −$30.9K

    Jun 12, 2026

    200 sh · $154.66

  • Pickering Evan10b5-1

    General Counsel

    −$30.8K

    Jun 12, 2026

    199 sh · $154.76

  • Pickering Evan10b5-1

    General Counsel

    −$24.5K

    Jun 12, 2026

    160 sh · $153.38

  • Rigler Don10b5-1

    Principal Accounting Officer

    −$23.9K

    Jun 12, 2026

    150 sh · $159.56

  • Pickering Evan10b5-1

    General Counsel

    −$15.8K

    Jun 12, 2026

    101 sh · $155.94

  • Trigg William Shane10b5-1

    Chief Executive Officer · Director

    −$226.9K

    May 15, 2026

    1,486 sh · $152.70

  • Trigg William Shane10b5-1

    Chief Executive Officer · Director

    −$217.8K

    May 15, 2026

    1,436 sh · $151.68

  • Trigg William Shane10b5-1

    Chief Executive Officer · Director

    −$101.8K

    May 15, 2026

    662 sh · $153.85

  • Barat Elizabeth Erin

    Chief People Officer

    −$312.8K

    May 12, 2026

    1,978 sh · $158.12

  • Trigg William Shane10b5-1

    Chief Executive Officer · Director

    −$355.2K

    Feb 17, 2026

    2,102 sh · $168.98

From SEC's quarterly Form 3, 4 and 5 data sets: code P purchases and code S sales of common stock, by the date the trade happened. Where a fund and the people who control it each report the same block, it is counted once. Trades made in the last days of Q2 2026 but filed after it closed arrive with SEC's next quarterly release.

AppFolio, Inc. company record

SEC industry classification
Services-Prepackaged Software
Headquarters
Santa Barbara, CA
Listed on
Nasdaq
SEC Central Index Key
0001433195

Sourced from this company's own SEC submissions record. The industry label is SEC's Standard Industrial Classification, which is more specific than the Technology sector shown above.

After insiders bought APPF

What the stock actually did in the 90 days following each open-market purchase

Don't check APPF — let it ping you

Get told the moment an insider moves on APPF

Pro watches AppFolio, Inc. for you and sends a Telegram ping within moments of a Form 4 clearing EDGAR — a C-suite open-market buy, a cluster, a 10b5-1 regime break — long before it reaches the press. Add APPF to a watchlist, see each mover's benchmark-measured track record and which legendary funds hold it, and read the full filing history instead of the last 72 hours.

Track APPF on the live dashboardFilings on SEC.gov

The live dashboard is free to open. Alerts, watchlists, full filing history and each mover's benchmark-measured track record are Pro. Monitoring, not advice.

How to read APPF insider activity

Open-market purchase (code P)
An insider spending their own money at market price. This is the only buy code that reliably carries signal — it is a decision, not compensation.
Grants and option exercises (codes A, M)
Scheduled compensation. Most "insider buying" headlines are really this, which is why InsiderPulse weights it at a fraction of a real purchase.
Cluster buy
Two or more different insiders buying on the open market in the same window. One executive buying can mean anything; three is much harder to explain away.

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This week on the tape: who actually chose to sellThe weekly split of scheduled 10b5-1 selling vs deliberate sales, with the deciders named.

Questions

Are APPF insiders buying or selling?
Between Aug 20, 2026 and Aug 21, 2026, 1 AppFolio, Inc. insider made no open-market purchases and 24 sales worth $2.2M, a net sale of $2.2M. 24 of the sales were pre-scheduled under a Rule 10b5-1 plan.
How much APPF stock have insiders bought and sold in the last two years?
Between Jul 01, 2024 and Jun 30, 2026, 14 AppFolio, Inc. insiders made 22 open-market purchases worth $7.6M and 374 sales worth $60.3M. 358 of the sales were pre-scheduled under a Rule 10b5-1 plan. In the four quarters to Jun 30, 2026: no purchases and 210 sales ($25.9M). The largest purchase was Bliss Timothy K buying $960K on Jun 06, 2025. The largest sale was von Blottnitz Andreas selling $3.3M on Dec 03, 2024.
What was the largest recent APPF insider trade?
Duca Maurice J (10% Owner) sold $425.3K of APPF stock on Aug 20, 2026 at about $218.45 a share, under a pre-scheduled 10b5-1 plan.
When did an insider last buy APPF shares?
No open-market purchase by a AppFolio, Inc. insider appears in the filings from Aug 20, 2026 to Aug 21, 2026 — every recorded open-market transaction in that period was a sale. Before that, the most recent purchase in SEC's data was Bliss Timothy K buying $953.6K on Jun 09, 2025.
Where does APPF insider trading data come from?
From the Form 4 filings AppFolio, Inc.'s officers, directors and 10% owners must send the SEC within two business days of a trade. Each row on this page links to its original filing on SEC EDGAR. Share grants and option exercises are kept apart from open-market purchases and sales, because only the latter cost the insider their own money.

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