AFRM
Affirm Holdings, Inc.
Affirm Holdings, Inc. insider trading
Affirm Holdings, Inc. files with the SEC as a Personal Credit Institutions company headquartered in San Francisco, CA. Every time one of its executives or directors buys or sells the stock, the filing appears here the moment it reaches the SEC — with grants and option exercises set apart from the trades that cost the insider their own money.
From SEC filings
Recent AFRM insider transactions
5 insiders traded AFRM on the open market between Jun 26, 2026 and Sep 14, 2026 — 12 sales worth $26.7M, of which 10 were pre-scheduled under a 10b5-1 plan.
- Bought
- —
- Sold
- $26.7M
- Net
- −$26.7M
- Insiders
- 5
10 of 12 on a 10b5-1 plan
Jiyane Siphelele
Chief Accounting Officer
−$1.9M
Sep 14, 2026
26,980 sh · $72.19
Jiyane Siphelele
Chief Accounting Officer
−$1.8M
Sep 04, 2026
25,000 sh · $72.41
Adkins Katherine10b5-1
Chief Legal Officer
−$3.1M
Sep 03, 2026
41,664 sh · $75.53
O'Hare Robert10b5-1
Chief Financial Officer
−$435.7K
Sep 02, 2026
5,886 sh · $74.02
Adkins Katherine10b5-1
Chief Legal Officer
−$1.7M
Sep 01, 2026
23,765 sh · $70.13
Adkins Katherine10b5-1
Chief Legal Officer
−$1.1M
Sep 01, 2026
15,599 sh · $71.00
Adkins Katherine10b5-1
Chief Legal Officer
−$165.3K
Sep 01, 2026
2,300 sh · $71.87
O'Hare Robert10b5-1
Chief Financial Officer
−$1.1M
Sep 01, 2026
15,545 sh · $71.59
O'Hare Robert10b5-1
Chief Financial Officer
−$14.5K
Sep 01, 2026
200 sh · $72.51
Linford Michael10b5-1
Chief Operating Officer
−$7.1M
Aug 28, 2026
79,219 sh · $90.01
Watson Noel Bertram10b5-1
Director
−$155.7K
Aug 12, 2026
2,000 sh · $77.86
Linford Michael10b5-1
Chief Operating Officer
−$8M
Jun 26, 2026
100,000 sh · $80.04
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Sep 14, 2026 | Jiyane SipheleleChief Accounting Officer | 26,980 | $72.19 | −$1.9M |
| Sep 04, 2026 | Jiyane SipheleleChief Accounting Officer | 25,000 | $72.41 | −$1.8M |
| Sep 03, 2026 | Adkins Katherine10b5-1Chief Legal Officer | 41,664 | $75.53 | −$3.1M |
| Sep 02, 2026 | O'Hare Robert10b5-1Chief Financial Officer | 5,886 | $74.02 | −$435.7K |
| Sep 01, 2026 | Adkins Katherine10b5-1Chief Legal Officer | 23,765 | $70.13 | −$1.7M |
| Sep 01, 2026 | Adkins Katherine10b5-1Chief Legal Officer | 15,599 | $71.00 | −$1.1M |
| Sep 01, 2026 | Adkins Katherine10b5-1Chief Legal Officer | 2,300 | $71.87 | −$165.3K |
| Sep 01, 2026 | O'Hare Robert10b5-1Chief Financial Officer | 15,545 | $71.59 | −$1.1M |
| Sep 01, 2026 | O'Hare Robert10b5-1Chief Financial Officer | 200 | $72.51 | −$14.5K |
| Aug 28, 2026 | Linford Michael10b5-1Chief Operating Officer | 79,219 | $90.01 | −$7.1M |
| Aug 12, 2026 | Watson Noel Bertram10b5-1Director | 2,000 | $77.86 | −$155.7K |
| Jun 26, 2026 | Linford Michael10b5-1Chief Operating Officer | 100,000 | $80.04 | −$8M |
SEC Form 4 data, Q3 2024 to Q2 2026
AFRM insider trading by quarter
Between Jul 01, 2024 and Jun 30, 2026, 9 insiders traded AFRM on the open market: 0 purchases and 113 sales worth $334M, 110 of the sales pre-scheduled under a 10b5-1 plan. In the last four quarters alone: 0 purchases and 36 sales ($225.8M), by 7 insiders.
| Quarter | Bought | Sold | Insiders |
|---|---|---|---|
| Q2 2026 | — | −$8.2M3 sales · all on a plan | |
| Q1 2026 | — | −$56.7M3 sales · all on a plan | |
| Q4 2025 | — | −$573.2K1 sale · all on a plan | |
| Q3 2025 | — | −$160.3M29 sales · 27 on a plan | |
| Q2 2025 | — | −$1.7M8 sales · all on a plan | |
| Q1 2025 | — | −$4.1M24 sales · all on a plan | |
| Q4 2024 | — | −$95.1M36 sales · all on a plan | |
| Q3 2024 | — | −$7.3M9 sales · 8 on a plan |
- Largest sale
- −$44.6M of AFRM by Levchin Max R (Chief Executive Officer · Director) on Jan 05, 2026, under a 10b5-1 plan.
Profile: Max Levchin (Chief Executive Officer) — two years of that insider's own trades, company by company.
Open-market transactions through Jun 30, 2026most recent first
Watson Noel Bertram10b5-1
Director
−$130K
May 13, 2026
2,000 sh · $65.00
Watson Noel Bertram10b5-1
Director
−$110K
Apr 14, 2026
2,000 sh · $55.00
Levchin Max R10b5-1
Chief Executive Officer · Director
−$44.6M
Jan 05, 2026
553,554 sh · $80.52
Levchin Max R10b5-1
Chief Executive Officer · Director
−$9.2M
Jan 05, 2026
113,112 sh · $81.12
O'Hare Robert10b5-1
Chief Financial Officer
−$2.9M
Jan 05, 2026
36,401 sh · $80.00
O'Hare Robert10b5-1
Chief Financial Officer
−$573.2K
Dec 03, 2025
8,189 sh · $70.00
Levchin Max R10b5-1
Chief Executive Officer · Director
−$23.2M
Sep 22, 2025
259,705 sh · $89.23
Levchin Max R10b5-1
Chief Executive Officer · Director
−$18.2M
Sep 22, 2025
202,582 sh · $90.02
Levchin Max R10b5-1
Chief Executive Officer · Director
−$16.4M
Sep 22, 2025
185,832 sh · $88.46
Levchin Max R10b5-1
Chief Executive Officer · Director
−$327K
Sep 22, 2025
3,594 sh · $90.98
Jiyane Siphelele
Chief Accounting Officer
−$1.1M
Sep 15, 2025
12,500 sh · $85.42
Jiyane Siphelele
Chief Accounting Officer
−$2.3M
Sep 04, 2025
25,533 sh · $90.71
O'Hare Robert10b5-1
Chief Financial Officer
−$1M
Sep 02, 2025
12,190 sh · $82.24
O'Hare Robert10b5-1
Chief Financial Officer
−$714.6K
Sep 02, 2025
8,582 sh · $83.27
O'Hare Robert10b5-1
Chief Financial Officer
−$563.4K
Sep 02, 2025
6,700 sh · $84.09
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| May 13, 2026 | Watson Noel Bertram10b5-1Director | 2,000 | $65.00 | −$130K |
| Apr 14, 2026 | Watson Noel Bertram10b5-1Director | 2,000 | $55.00 | −$110K |
| Jan 05, 2026 | Levchin Max R10b5-1Chief Executive Officer · Director | 553,554 | $80.52 | −$44.6M |
| Jan 05, 2026 | Levchin Max R10b5-1Chief Executive Officer · Director | 113,112 | $81.12 | −$9.2M |
| Jan 05, 2026 | O'Hare Robert10b5-1Chief Financial Officer | 36,401 | $80.00 | −$2.9M |
| Dec 03, 2025 | O'Hare Robert10b5-1Chief Financial Officer | 8,189 | $70.00 | −$573.2K |
| Sep 22, 2025 | Levchin Max R10b5-1Chief Executive Officer · Director | 259,705 | $89.23 | −$23.2M |
| Sep 22, 2025 | Levchin Max R10b5-1Chief Executive Officer · Director | 202,582 | $90.02 | −$18.2M |
| Sep 22, 2025 | Levchin Max R10b5-1Chief Executive Officer · Director | 185,832 | $88.46 | −$16.4M |
| Sep 22, 2025 | Levchin Max R10b5-1Chief Executive Officer · Director | 3,594 | $90.98 | −$327K |
| Sep 15, 2025 | Jiyane SipheleleChief Accounting Officer | 12,500 | $85.42 | −$1.1M |
| Sep 04, 2025 | Jiyane SipheleleChief Accounting Officer | 25,533 | $90.71 | −$2.3M |
| Sep 02, 2025 | O'Hare Robert10b5-1Chief Financial Officer | 12,190 | $82.24 | −$1M |
| Sep 02, 2025 | O'Hare Robert10b5-1Chief Financial Officer | 8,582 | $83.27 | −$714.6K |
| Sep 02, 2025 | O'Hare Robert10b5-1Chief Financial Officer | 6,700 | $84.09 | −$563.4K |
From SEC's quarterly Form 3, 4 and 5 data sets: code P purchases and code S sales of common stock, by the date the trade happened. Where a fund and the people who control it each report the same block, it is counted once. Trades made in the last days of Q2 2026 but filed after it closed arrive with SEC's next quarterly release.
Affirm Holdings, Inc. company record
- SEC industry classification
- Personal Credit Institutions
- Headquarters
- San Francisco, CA
- Incorporated in
- NV
- Listed on
- Nasdaq
- SEC Central Index Key
- 0001820953
Sourced from this company's own SEC submissions record. The industry label is SEC's Standard Industrial Classification, which is more specific than the Financials sector shown above.
After insiders bought AFRM
What the stock actually did in the 90 days following each open-market purchase
Don't check AFRM — let it ping you
Get told the moment an insider moves on AFRM
Pro watches Affirm Holdings, Inc. for you and sends a Telegram ping within moments of a Form 4 clearing EDGAR — a C-suite open-market buy, a cluster, a 10b5-1 regime break — long before it reaches the press. Add AFRM to a watchlist, see each mover's benchmark-measured track record and which legendary funds hold it, and read the full filing history instead of the last 72 hours.
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How to read AFRM insider activity
- Open-market purchase (code P)
- An insider spending their own money at market price. This is the only buy code that reliably carries signal — it is a decision, not compensation.
- Grants and option exercises (codes A, M)
- Scheduled compensation. Most "insider buying" headlines are really this, which is why InsiderPulse weights it at a fraction of a real purchase.
- Cluster buy
- Two or more different insiders buying on the open market in the same window. One executive buying can mean anything; three is much harder to explain away.
Other Financials tickers
Questions
- Are AFRM insiders buying or selling?
- Between Jun 26, 2026 and Sep 14, 2026, 5 Affirm Holdings, Inc. insiders made no open-market purchases and 12 sales worth $26.7M, a net sale of $26.7M. 10 of the sales were pre-scheduled under a Rule 10b5-1 plan.
- How much AFRM stock have insiders bought and sold in the last two years?
- Between Jul 01, 2024 and Jun 30, 2026, 9 Affirm Holdings, Inc. insiders made no open-market purchases and 113 sales worth $334M. 110 of the sales were pre-scheduled under a Rule 10b5-1 plan. In the four quarters to Jun 30, 2026: no purchases and 36 sales ($225.8M). The largest sale was Levchin Max R selling $44.6M on Jan 05, 2026.
- What was the largest recent AFRM insider trade?
- Linford Michael (Chief Operating Officer) sold $8M of AFRM stock on Jun 26, 2026 at about $80.04 a share, under a pre-scheduled 10b5-1 plan.
- When did an insider last buy AFRM shares?
- No open-market purchase by a Affirm Holdings, Inc. insider appears in the filings from Jun 26, 2026 to Sep 14, 2026 — every recorded open-market transaction in that period was a sale.
- Where does AFRM insider trading data come from?
- From the Form 4 filings Affirm Holdings, Inc.'s officers, directors and 10% owners must send the SEC within two business days of a trade. Each row on this page links to its original filing on SEC EDGAR. Share grants and option exercises are kept apart from open-market purchases and sales, because only the latter cost the insider their own money.
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