Company insider · SEC Form 4
Max Levchin
Affirm Holdings, Inc. (AFRM) · The Coca-Cola Company (KO)
SEC Form 4 data · Jul 01, 2024 – Jun 30, 2026
Max Levchin's stock sales and purchases
Every open-market purchase and sale Max Levchin reported on Form 4 over two years, as SEC lists the filer: “Levchin Max R”. Grants, option exercises and gifts are not trades and are left out.
- Bought
- $998.7K
- Sold
- $166.6M
- Trades
- 12
- Sales on a 10b5-1 plan
- 100%
AFRMAffirm Holdings, Inc.Chief Executive Officer
9 sales worth $166.6M (all on a 10b5-1 plan). Largest sale: $44.6M on Jan 05, 2026.
| Quarter | Bought | Sold |
|---|---|---|
| Q1 2026 | — | −$53.7M2 sales · all on a plan |
| Q3 2025 | — | −$112.8M7 sales · all on a plan |
Most recent trades9
Max Levchin10b5-1
Chief Executive Officer · Director
−$44.6M
Jan 05, 2026
553,554 sh · $80.52
Max Levchin10b5-1
Chief Executive Officer · Director
−$9.2M
Jan 05, 2026
113,112 sh · $81.12
Max Levchin10b5-1
Chief Executive Officer · Director
−$23.2M
Sep 22, 2025
259,705 sh · $89.23
Max Levchin10b5-1
Chief Executive Officer · Director
−$18.2M
Sep 22, 2025
202,582 sh · $90.02
Max Levchin10b5-1
Chief Executive Officer · Director
−$16.4M
Sep 22, 2025
185,832 sh · $88.46
Max Levchin10b5-1
Chief Executive Officer · Director
−$327K
Sep 22, 2025
3,594 sh · $90.98
Max Levchin10b5-1
Chief Executive Officer · Director
−$40M
Aug 28, 2025
499,223 sh · $80.17
Max Levchin10b5-1
Chief Executive Officer · Director
−$13.4M
Aug 22, 2025
167,443 sh · $80.10
Max Levchin10b5-1
Chief Executive Officer · Director
−$1.2M
Aug 18, 2025
14,953 sh · $80.05
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Jan 05, 2026 | Max Levchin10b5-1Chief Executive Officer · Director | 553,554 | $80.52 | −$44.6M |
| Jan 05, 2026 | Max Levchin10b5-1Chief Executive Officer · Director | 113,112 | $81.12 | −$9.2M |
| Sep 22, 2025 | Max Levchin10b5-1Chief Executive Officer · Director | 259,705 | $89.23 | −$23.2M |
| Sep 22, 2025 | Max Levchin10b5-1Chief Executive Officer · Director | 202,582 | $90.02 | −$18.2M |
| Sep 22, 2025 | Max Levchin10b5-1Chief Executive Officer · Director | 185,832 | $88.46 | −$16.4M |
| Sep 22, 2025 | Max Levchin10b5-1Chief Executive Officer · Director | 3,594 | $90.98 | −$327K |
| Aug 28, 2025 | Max Levchin10b5-1Chief Executive Officer · Director | 499,223 | $80.17 | −$40M |
| Aug 22, 2025 | Max Levchin10b5-1Chief Executive Officer · Director | 167,443 | $80.10 | −$13.4M |
| Aug 18, 2025 | Max Levchin10b5-1Chief Executive Officer · Director | 14,953 | $80.05 | −$1.2M |
KOThe Coca-Cola CompanyDirector
3 purchases worth $998.7K. Largest purchase: $503.5K on Oct 24, 2025.
| Quarter | Bought | Sold |
|---|---|---|
| Q4 2025 | +$998.7K3 buys | — |
Most recent trades3
Max Levchin
Director
+$503.5K
Oct 24, 2025
7,206 sh · $69.87
Max Levchin
Director
+$295.1K
Oct 23, 2025
4,197 sh · $70.31
Max Levchin
Director
+$200.1K
Oct 23, 2025
2,864 sh · $69.87
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Oct 24, 2025 | Max LevchinDirector | 7,206 | $69.87 | +$503.5K |
| Oct 23, 2025 | Max LevchinDirector | 4,197 | $70.31 | +$295.1K |
| Oct 23, 2025 | Max LevchinDirector | 2,864 | $69.87 | +$200.1K |
From SEC's quarterly Form 3, 4 and 5 data sets through Jun 30, 2026; newer filings appear on each company's page and the live dashboard. A 10b5-1 plan fixes a sale's dates or amounts in advance. Monitoring, not advice.
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Questions
- How much AFRM stock has Max Levchin sold?
- Between Jul 01, 2024 and Jun 30, 2026, Max Levchin sold $166.6M of Affirm Holdings, Inc. (AFRM) stock in 9 open-market sales, all of them under a pre-arranged Rule 10b5-1 trading plan. The largest single sale was $44.6M on Jan 05, 2026.
- Has Max Levchin bought AFRM stock?
- No open-market purchase of AFRM by Max Levchin appears in SEC's Form 4 data for trades between Jul 01, 2024 and Jun 30, 2026. Share grants and option exercises are not counted as purchases.
- Has Max Levchin bought KO stock?
- Yes: 3 open-market purchases worth $998.7K between Jul 01, 2024 and Jun 30, 2026. The largest was $503.5K on Oct 24, 2025, at about $69.87 a share.
- Are Max Levchin's stock sales planned in advance?
- 100% of the sales on record (9 of 9) were marked on the Form 4 as made under a Rule 10b5-1 plan, which fixes dates or amounts months ahead so the sale is not a reaction to that day's news. A planned sale says nothing about where the stock is going.
- Where does this data come from?
- From SEC's quarterly Form 3, 4 and 5 data sets. Company insiders like Max Levchin — SEC lists the filer as "Levchin Max R", role Chief Executive Officer — must report a trade in their company's stock within two business days. Only open-market purchases (code P) and sales (code S) are counted; grants, option exercises and gifts are not.
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