VITL
Vital Farms, Inc.
Vital Farms, Inc. insider trading
Vital Farms, Inc. files with the SEC as a Food and Kindred Products company headquartered in Austin, TX. Every time one of its executives or directors buys or sells the stock, the filing appears here the moment it reaches the SEC — with grants and option exercises set apart from the trades that cost the insider their own money.
From SEC filings
Recent VITL insider transactions
11 insiders traded VITL on the open market between May 13, 2026 and May 19, 2026 — 11 purchases worth $422K.
- Bought
- $422K
- Sold
- —
- Net
- +$422K
- Insiders
- 11
Van Hoven Reena Chauhan
Chief People Officer
+$20K
May 19, 2026
2,242 sh · $8.92
Flanagan Glenda J
Director
+$50.8K
May 18, 2026
6,100 sh · $8.33
Coon Stephanie
Chief Strategy Officer
+$49.6K
May 15, 2026
5,895 sh · $8.42
Amoo-Gottfried Kofi Owusu
Director
+$20.1K
May 15, 2026
2,375 sh · $8.45
Kennedy Kelly J.
Director
+$21K
May 14, 2026
2,500 sh · $8.40
McKeon Kathryn
CMO and GM, Butter
+$5K
May 14, 2026
604 sh · $8.28
Cyr William B.
Director
+$51.1K
May 14, 2026
6,000 sh · $8.52
Pappas Peter Nicholas
CSO and President, Eggs
+$29.8K
May 14, 2026
3,500 sh · $8.51
Holland Joseph Michael
Chief Supply Chain Officer
+$99.9K
May 14, 2026
12,484 sh · $8.00
Ruiz Gisel
Director
+$50K
May 13, 2026
6,151 sh · $8.13
Post Denny Marie
Director
+$24.7K
May 13, 2026
3,000 sh · $8.23
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| May 19, 2026 | Van Hoven Reena ChauhanChief People Officer | 2,242 | $8.92 | +$20K |
| May 18, 2026 | Flanagan Glenda JDirector | 6,100 | $8.33 | +$50.8K |
| May 15, 2026 | Coon StephanieChief Strategy Officer | 5,895 | $8.42 | +$49.6K |
| May 15, 2026 | Amoo-Gottfried Kofi OwusuDirector | 2,375 | $8.45 | +$20.1K |
| May 14, 2026 | Kennedy Kelly J.Director | 2,500 | $8.40 | +$21K |
| May 14, 2026 | McKeon KathrynCMO and GM, Butter | 604 | $8.28 | +$5K |
| May 14, 2026 | Cyr William B.Director | 6,000 | $8.52 | +$51.1K |
| May 14, 2026 | Pappas Peter NicholasCSO and President, Eggs | 3,500 | $8.51 | +$29.8K |
| May 14, 2026 | Holland Joseph MichaelChief Supply Chain Officer | 12,484 | $8.00 | +$99.9K |
| May 13, 2026 | Ruiz GiselDirector | 6,151 | $8.13 | +$50K |
| May 13, 2026 | Post Denny MarieDirector | 3,000 | $8.23 | +$24.7K |
SEC Form 4 data, Q3 2024 to Q2 2026
VITL insider trading by quarter
Between Jul 01, 2024 and Jun 30, 2026, 16 insiders traded VITL on the open market: 13 purchases worth $612.6K and 102 sales worth $73.1M, 94 of the sales pre-scheduled under a 10b5-1 plan. In the last four quarters alone: 13 purchases ($612.6K) and 47 sales ($33.3M), by 16 insiders.
| Quarter | Bought | Sold | Insiders |
|---|---|---|---|
| Q2 2026 | +$422K11 buys | — | |
| Q1 2026 | +$190.6K2 buys | −$2M6 sales · all on a plan | |
| Q4 2025 | — | −$4.4M12 sales · all on a plan | |
| Q3 2025 | — | −$26.9M29 sales · 22 on a plan | |
| Q2 2025 | — | −$5.7M9 sales · all on a plan | |
| Q1 2025 | — | −$10.2M19 sales · 18 on a plan | |
| Q4 2024 | — | −$10.5M16 sales · all on a plan | |
| Q3 2024 | — | −$13.4M11 sales · all on a plan |
- Largest purchase
- +$99.9K of VITL by Holland Joseph Michael (Chief Supply Chain Officer) on May 14, 2026.
- Largest sale
- −$5.2M of VITL by Ohayer Matthew (Executive Chairperson · Director) on Sep 02, 2025, under a 10b5-1 plan.
Open-market transactions through Jun 30, 2026most recent first
Khoury Karl
Director
+$92.3K
Mar 09, 2026
5,000 sh · $18.45
Ohayer Matthew10b5-1
10% Owner
−$406.6K
Mar 02, 2026
20,000 sh · $20.33
Ohayer Matthew10b5-1
10% Owner
−$305K
Mar 02, 2026
15,000 sh · $20.33
Cyr William B.
Director
+$98.3K
Mar 02, 2026
4,750 sh · $20.70
Ohayer Matthew10b5-1
Executive Chairperson · Director
−$512.8K
Feb 02, 2026
18,400 sh · $27.87
Ohayer Matthew10b5-1
Executive Chairperson · Director
−$45.3K
Feb 02, 2026
1,600 sh · $28.33
Ohayer Matthew10b5-1
Executive Chairperson · Director
−$391.4K
Jan 02, 2026
12,516 sh · $31.27
Ohayer Matthew10b5-1
Executive Chairperson · Director
−$379.9K
Jan 02, 2026
12,484 sh · $30.43
Diez-Canseco Russell10b5-1
President And CEO · Director
−$586.5K
Dec 15, 2025
16,734 sh · $35.05
Ohayer Matthew10b5-1
Executive Chairperson · Director
−$176.3K
Dec 15, 2025
5,000 sh · $35.25
Ohayer Matthew10b5-1
Executive Chairperson · Director
−$692.1K
Dec 01, 2025
20,927 sh · $33.07
Ohayer Matthew10b5-1
Executive Chairperson · Director
−$137.1K
Dec 01, 2025
4,073 sh · $33.67
Ohayer Matthew10b5-1
Executive Chairperson · Director
−$188.9K
Nov 04, 2025
5,000 sh · $37.78
Ohayer Matthew10b5-1
Executive Chairperson · Director
−$681.8K
Nov 03, 2025
21,408 sh · $31.85
Ohayer Matthew10b5-1
Executive Chairperson · Director
−$116.2K
Nov 03, 2025
3,592 sh · $32.35
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Mar 09, 2026 | Khoury KarlDirector | 5,000 | $18.45 | +$92.3K |
| Mar 02, 2026 | Ohayer Matthew10b5-110% Owner | 20,000 | $20.33 | −$406.6K |
| Mar 02, 2026 | Ohayer Matthew10b5-110% Owner | 15,000 | $20.33 | −$305K |
| Mar 02, 2026 | Cyr William B.Director | 4,750 | $20.70 | +$98.3K |
| Feb 02, 2026 | Ohayer Matthew10b5-1Executive Chairperson · Director | 18,400 | $27.87 | −$512.8K |
| Feb 02, 2026 | Ohayer Matthew10b5-1Executive Chairperson · Director | 1,600 | $28.33 | −$45.3K |
| Jan 02, 2026 | Ohayer Matthew10b5-1Executive Chairperson · Director | 12,516 | $31.27 | −$391.4K |
| Jan 02, 2026 | Ohayer Matthew10b5-1Executive Chairperson · Director | 12,484 | $30.43 | −$379.9K |
| Dec 15, 2025 | Diez-Canseco Russell10b5-1President And CEO · Director | 16,734 | $35.05 | −$586.5K |
| Dec 15, 2025 | Ohayer Matthew10b5-1Executive Chairperson · Director | 5,000 | $35.25 | −$176.3K |
| Dec 01, 2025 | Ohayer Matthew10b5-1Executive Chairperson · Director | 20,927 | $33.07 | −$692.1K |
| Dec 01, 2025 | Ohayer Matthew10b5-1Executive Chairperson · Director | 4,073 | $33.67 | −$137.1K |
| Nov 04, 2025 | Ohayer Matthew10b5-1Executive Chairperson · Director | 5,000 | $37.78 | −$188.9K |
| Nov 03, 2025 | Ohayer Matthew10b5-1Executive Chairperson · Director | 21,408 | $31.85 | −$681.8K |
| Nov 03, 2025 | Ohayer Matthew10b5-1Executive Chairperson · Director | 3,592 | $32.35 | −$116.2K |
From SEC's quarterly Form 3, 4 and 5 data sets: code P purchases and code S sales of common stock, by the date the trade happened. Where a fund and the people who control it each report the same block, it is counted once. Trades made in the last days of Q2 2026 but filed after it closed arrive with SEC's next quarterly release.
Vital Farms, Inc. company record
- SEC industry classification
- Food and Kindred Products
- Headquarters
- Austin, TX
- Incorporated in
- DE
- Listed on
- Nasdaq
- SEC Central Index Key
- 0001579733
Sourced from this company's own SEC submissions record. The industry label is SEC's Standard Industrial Classification, which is more specific than the Consumer Staples sector shown above.
After insiders bought VITL
What the stock actually did in the 90 days following each open-market purchase
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How to read VITL insider activity
- Open-market purchase (code P)
- An insider spending their own money at market price. This is the only buy code that reliably carries signal — it is a decision, not compensation.
- Grants and option exercises (codes A, M)
- Scheduled compensation. Most "insider buying" headlines are really this, which is why InsiderPulse weights it at a fraction of a real purchase.
- Cluster buy
- Two or more different insiders buying on the open market in the same window. One executive buying can mean anything; three is much harder to explain away.
Other Consumer Staples tickers
Questions
- Are VITL insiders buying or selling?
- Between May 13, 2026 and May 19, 2026, 11 Vital Farms, Inc. insiders made 11 open-market purchases worth $422K and no sales, a net purchase of $422K.
- How much VITL stock have insiders bought and sold in the last two years?
- Between Jul 01, 2024 and Jun 30, 2026, 16 Vital Farms, Inc. insiders made 13 open-market purchases worth $612.6K and 102 sales worth $73.1M. 94 of the sales were pre-scheduled under a Rule 10b5-1 plan. In the four quarters to Jun 30, 2026: 13 purchases ($612.6K) and 47 sales ($33.3M). The largest purchase was Holland Joseph Michael buying $99.9K on May 14, 2026. The largest sale was Ohayer Matthew selling $5.2M on Sep 02, 2025.
- What was the largest recent VITL insider trade?
- Holland Joseph Michael (Chief Supply Chain Officer) bought $99.9K of VITL stock on May 14, 2026 at about $8.00 a share.
- When did an insider last buy VITL shares?
- The most recent open-market purchase on file is Van Hoven Reena Chauhan (Chief People Officer) buying $20K on May 19, 2026. The largest purchase in the period was $99.9K by Holland Joseph Michael.
- Where does VITL insider trading data come from?
- From the Form 4 filings Vital Farms, Inc.'s officers, directors and 10% owners must send the SEC within two business days of a trade. Each row on this page links to its original filing on SEC EDGAR. Share grants and option exercises are kept apart from open-market purchases and sales, because only the latter cost the insider their own money.
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