GOOGL

Alphabet Inc.

Communication ServicesS&P 500NASDAQ 100

Alphabet Inc. insider trading

Alphabet Inc. files with the SEC as a Services-Computer Programming, Data Processing, Etc. company headquartered in Mountain View, CA. Every time one of its executives or directors buys or sells the stock, the filing appears here the moment it reaches the SEC — with grants and option exercises set apart from the trades that cost the insider their own money.

From SEC filings

Recent GOOGL insider transactions

2 insiders traded GOOGL on the open market between Jul 29, 2026 and Aug 28, 2026 — 3 sales worth $204.6K, of which every one was pre-scheduled under a 10b5-1 plan.

Bought
—
Sold
$204.6K

3 of 3 on a 10b5-1 plan

Net
−$204.6K
Insiders
2

Open-market purchases (code P) and sales (code S) from Alphabet Inc.'s own SEC Form 4 filings. Grants and option exercises are excluded — they are compensation, not decisions. Share counts are derived from the reported value and price. Verify any figure against the original filing before acting on it; this is monitoring, not advice.

Filing history last read from EDGAR on Sep 21, 2026. The live dashboard shows new filings the moment they clear.

Every GOOGL Form 4 on SEC.gov

SEC Form 4 data, Q3 2024 to Q2 2026

GOOGL insider trading by quarter

Between Jul 01, 2024 and Jun 30, 2026, 10 insiders traded GOOGL on the open market: 0 purchases and 485 sales worth $349M, 481 of the sales pre-scheduled under a 10b5-1 plan. In the last four quarters alone: 0 purchases and 300 sales ($208.1M), by 7 insiders.

QuarterBoughtSold
Q2 2026—−$1.6M40 sales · all on a plan
Q1 2026—−$79.9M95 sales · all on a plan
Q4 2025—−$64.4M101 sales · all on a plan
Q3 2025—−$62.1M64 sales · all on a plan
Q2 2025—−$35.9M59 sales · 55 on a plan
Q1 2025—−$25.9M36 sales · all on a plan
Q4 2024—−$42.3M48 sales · all on a plan
Q3 2024—−$36.9M42 sales · all on a plan
Largest sale
−$6.9M of GOOGL by Shriram Kavitark Ram (Director) on Dec 10, 2024, under a 10b5-1 plan.

Profile: Sundar Pichai (Chief Executive Officer) — two years of that insider's own trades, company by company.

Open-market transactions through Jun 30, 2026most recent first

  • Arnold Frances10b5-1

    Director

    −$39.3K

    Jun 30, 2026

    112 sh · $351.28

  • Saraci Marsida10b5-1

    VP, Chief Accounting Officer

    −$153.4K

    Jun 26, 2026

    449 sh · $341.72

  • Hennessy John L.10b5-1

    Director

    −$65.4K

    Jun 15, 2026

    177 sh · $369.21

  • Hennessy John L.10b5-1

    Director

    −$58.4K

    Jun 15, 2026

    158 sh · $369.66

  • Hennessy John L.10b5-1

    Director

    −$53.5K

    Jun 15, 2026

    145 sh · $369.04

  • Hennessy John L.10b5-1

    Director

    −$48K

    Jun 15, 2026

    130 sh · $368.92

  • Hennessy John L.10b5-1

    Director

    −$44K

    Jun 15, 2026

    119 sh · $369.69

  • Hennessy John L.10b5-1

    Director

    −$24.9K

    Jun 15, 2026

    68 sh · $366.34

  • Hennessy John L.10b5-1

    Director

    −$18.7K

    Jun 15, 2026

    51 sh · $366.01

  • Hennessy John L.10b5-1

    Director

    −$16.6K

    Jun 15, 2026

    45 sh · $369.89

  • Hennessy John L.10b5-1

    Director

    −$16.5K

    Jun 15, 2026

    45 sh · $366.22

  • Hennessy John L.10b5-1

    Director

    −$16.2K

    Jun 15, 2026

    44 sh · $367.27

  • Hennessy John L.10b5-1

    Director

    −$12.8K

    Jun 15, 2026

    35 sh · $367.09

  • Hennessy John L.10b5-1

    Director

    −$12.1K

    Jun 15, 2026

    33 sh · $367.66

  • Arnold Frances10b5-1

    Director

    −$38.9K

    May 29, 2026

    102 sh · $381.00

From SEC's quarterly Form 3, 4 and 5 data sets: code P purchases and code S sales of common stock, by the date the trade happened. Where a fund and the people who control it each report the same block, it is counted once. Trades made in the last days of Q2 2026 but filed after it closed arrive with SEC's next quarterly release.

Alphabet Inc. company record

SEC industry classification
Services-Computer Programming, Data Processing, Etc.
Headquarters
Mountain View, CA
Incorporated in
DE
Listed on
Nasdaq
SEC Central Index Key
0001652044

Sourced from this company's own SEC submissions record. The industry label is SEC's Standard Industrial Classification, which is more specific than the Communication Services sector shown above.

After insiders bought GOOGL

What the stock actually did in the 90 days following each open-market purchase

Don't check GOOGL — let it ping you

Get told the moment an insider moves on GOOGL

Pro watches Alphabet Inc. for you and sends a Telegram ping within moments of a Form 4 clearing EDGAR — a C-suite open-market buy, a cluster, a 10b5-1 regime break — long before it reaches the press. Add GOOGL to a watchlist, see each mover's benchmark-measured track record and which legendary funds hold it, and read the full filing history instead of the last 72 hours.

The live dashboard is free to open. Alerts, watchlists, full filing history and each mover's benchmark-measured track record are Pro. Monitoring, not advice.

How to read GOOGL insider activity

Open-market purchase (code P)
An insider spending their own money at market price. This is the only buy code that reliably carries signal — it is a decision, not compensation.
Grants and option exercises (codes A, M)
Scheduled compensation. Most "insider buying" headlines are really this, which is why InsiderPulse weights it at a fraction of a real purchase.
Cluster buy
Two or more different insiders buying on the open market in the same window. One executive buying can mean anything; three is much harder to explain away.

Other Communication Services tickers

This week on the tape: who actually chose to sellThe weekly split of scheduled 10b5-1 selling vs deliberate sales, with the deciders named.

Questions

Are GOOGL insiders buying or selling?
Between Jul 29, 2026 and Aug 28, 2026, 2 Alphabet Inc. insiders made no open-market purchases and 3 sales worth $204.6K, a net sale of $204.6K. 3 of the sales were pre-scheduled under a Rule 10b5-1 plan.
How much GOOGL stock have insiders bought and sold in the last two years?
Between Jul 01, 2024 and Jun 30, 2026, 10 Alphabet Inc. insiders made no open-market purchases and 485 sales worth $349M. 481 of the sales were pre-scheduled under a Rule 10b5-1 plan. In the four quarters to Jun 30, 2026: no purchases and 300 sales ($208.1M). The largest sale was Shriram Kavitark Ram selling $6.9M on Dec 10, 2024.
What was the largest recent GOOGL insider trade?
Saraci Marsida (VP, Chief Accounting Officer) sold $149.6K of GOOGL stock on Jul 29, 2026 at about $333.20 a share, under a pre-scheduled 10b5-1 plan.
When did an insider last buy GOOGL shares?
No open-market purchase by a Alphabet Inc. insider appears in the filings from Jul 29, 2026 to Aug 28, 2026 — every recorded open-market transaction in that period was a sale.
Where does GOOGL insider trading data come from?
From the Form 4 filings Alphabet Inc.'s officers, directors and 10% owners must send the SEC within two business days of a trade. Each row on this page links to its original filing on SEC EDGAR. Share grants and option exercises are kept apart from open-market purchases and sales, because only the latter cost the insider their own money.

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