GOOGL
Alphabet Inc.
Alphabet Inc. insider trading
Alphabet Inc. files with the SEC as a Services-Computer Programming, Data Processing, Etc. company headquartered in Mountain View, CA. Every time one of its executives or directors buys or sells the stock, the filing appears here the moment it reaches the SEC — with grants and option exercises set apart from the trades that cost the insider their own money.
From SEC filings
Recent GOOGL insider transactions
2 insiders traded GOOGL on the open market between Jul 29, 2026 and Aug 28, 2026 — 3 sales worth $204.6K, of which every one was pre-scheduled under a 10b5-1 plan.
- Bought
- —
- Sold
- $204.6K
- Net
- −$204.6K
- Insiders
- 2
3 of 3 on a 10b5-1 plan
Arnold Frances10b5-1
Director
−$27.7K
Aug 28, 2026
82 sh · $337.71
Arnold Frances10b5-1
Director
−$27.3K
Jul 30, 2026
82 sh · $333.39
Saraci Marsida10b5-1
VP, Chief Accounting Officer
−$149.6K
Jul 29, 2026
449 sh · $333.20
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Aug 28, 2026 | Arnold Frances10b5-1Director | 82 | $337.71 | −$27.7K |
| Jul 30, 2026 | Arnold Frances10b5-1Director | 82 | $333.39 | −$27.3K |
| Jul 29, 2026 | Saraci Marsida10b5-1VP, Chief Accounting Officer | 449 | $333.20 | −$149.6K |
SEC Form 4 data, Q3 2024 to Q2 2026
GOOGL insider trading by quarter
Between Jul 01, 2024 and Jun 30, 2026, 10 insiders traded GOOGL on the open market: 0 purchases and 485 sales worth $349M, 481 of the sales pre-scheduled under a 10b5-1 plan. In the last four quarters alone: 0 purchases and 300 sales ($208.1M), by 7 insiders.
| Quarter | Bought | Sold | Insiders |
|---|---|---|---|
| Q2 2026 | — | −$1.6M40 sales · all on a plan | |
| Q1 2026 | — | −$79.9M95 sales · all on a plan | |
| Q4 2025 | — | −$64.4M101 sales · all on a plan | |
| Q3 2025 | — | −$62.1M64 sales · all on a plan | |
| Q2 2025 | — | −$35.9M59 sales · 55 on a plan | |
| Q1 2025 | — | −$25.9M36 sales · all on a plan | |
| Q4 2024 | — | −$42.3M48 sales · all on a plan | |
| Q3 2024 | — | −$36.9M42 sales · all on a plan |
- Largest sale
- −$6.9M of GOOGL by Shriram Kavitark Ram (Director) on Dec 10, 2024, under a 10b5-1 plan.
Profile: Sundar Pichai (Chief Executive Officer) — two years of that insider's own trades, company by company.
Open-market transactions through Jun 30, 2026most recent first
Arnold Frances10b5-1
Director
−$39.3K
Jun 30, 2026
112 sh · $351.28
Saraci Marsida10b5-1
VP, Chief Accounting Officer
−$153.4K
Jun 26, 2026
449 sh · $341.72
Hennessy John L.10b5-1
Director
−$65.4K
Jun 15, 2026
177 sh · $369.21
Hennessy John L.10b5-1
Director
−$58.4K
Jun 15, 2026
158 sh · $369.66
Hennessy John L.10b5-1
Director
−$53.5K
Jun 15, 2026
145 sh · $369.04
Hennessy John L.10b5-1
Director
−$48K
Jun 15, 2026
130 sh · $368.92
Hennessy John L.10b5-1
Director
−$44K
Jun 15, 2026
119 sh · $369.69
Hennessy John L.10b5-1
Director
−$24.9K
Jun 15, 2026
68 sh · $366.34
Hennessy John L.10b5-1
Director
−$18.7K
Jun 15, 2026
51 sh · $366.01
Hennessy John L.10b5-1
Director
−$16.6K
Jun 15, 2026
45 sh · $369.89
Hennessy John L.10b5-1
Director
−$16.5K
Jun 15, 2026
45 sh · $366.22
Hennessy John L.10b5-1
Director
−$16.2K
Jun 15, 2026
44 sh · $367.27
Hennessy John L.10b5-1
Director
−$12.8K
Jun 15, 2026
35 sh · $367.09
Hennessy John L.10b5-1
Director
−$12.1K
Jun 15, 2026
33 sh · $367.66
Arnold Frances10b5-1
Director
−$38.9K
May 29, 2026
102 sh · $381.00
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Jun 30, 2026 | Arnold Frances10b5-1Director | 112 | $351.28 | −$39.3K |
| Jun 26, 2026 | Saraci Marsida10b5-1VP, Chief Accounting Officer | 449 | $341.72 | −$153.4K |
| Jun 15, 2026 | Hennessy John L.10b5-1Director | 177 | $369.21 | −$65.4K |
| Jun 15, 2026 | Hennessy John L.10b5-1Director | 158 | $369.66 | −$58.4K |
| Jun 15, 2026 | Hennessy John L.10b5-1Director | 145 | $369.04 | −$53.5K |
| Jun 15, 2026 | Hennessy John L.10b5-1Director | 130 | $368.92 | −$48K |
| Jun 15, 2026 | Hennessy John L.10b5-1Director | 119 | $369.69 | −$44K |
| Jun 15, 2026 | Hennessy John L.10b5-1Director | 68 | $366.34 | −$24.9K |
| Jun 15, 2026 | Hennessy John L.10b5-1Director | 51 | $366.01 | −$18.7K |
| Jun 15, 2026 | Hennessy John L.10b5-1Director | 45 | $369.89 | −$16.6K |
| Jun 15, 2026 | Hennessy John L.10b5-1Director | 45 | $366.22 | −$16.5K |
| Jun 15, 2026 | Hennessy John L.10b5-1Director | 44 | $367.27 | −$16.2K |
| Jun 15, 2026 | Hennessy John L.10b5-1Director | 35 | $367.09 | −$12.8K |
| Jun 15, 2026 | Hennessy John L.10b5-1Director | 33 | $367.66 | −$12.1K |
| May 29, 2026 | Arnold Frances10b5-1Director | 102 | $381.00 | −$38.9K |
From SEC's quarterly Form 3, 4 and 5 data sets: code P purchases and code S sales of common stock, by the date the trade happened. Where a fund and the people who control it each report the same block, it is counted once. Trades made in the last days of Q2 2026 but filed after it closed arrive with SEC's next quarterly release.
Alphabet Inc. company record
- SEC industry classification
- Services-Computer Programming, Data Processing, Etc.
- Headquarters
- Mountain View, CA
- Incorporated in
- DE
- Listed on
- Nasdaq
- SEC Central Index Key
- 0001652044
Sourced from this company's own SEC submissions record. The industry label is SEC's Standard Industrial Classification, which is more specific than the Communication Services sector shown above.
After insiders bought GOOGL
What the stock actually did in the 90 days following each open-market purchase
Don't check GOOGL — let it ping you
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How to read GOOGL insider activity
- Open-market purchase (code P)
- An insider spending their own money at market price. This is the only buy code that reliably carries signal — it is a decision, not compensation.
- Grants and option exercises (codes A, M)
- Scheduled compensation. Most "insider buying" headlines are really this, which is why InsiderPulse weights it at a fraction of a real purchase.
- Cluster buy
- Two or more different insiders buying on the open market in the same window. One executive buying can mean anything; three is much harder to explain away.
Other Communication Services tickers
Questions
- Are GOOGL insiders buying or selling?
- Between Jul 29, 2026 and Aug 28, 2026, 2 Alphabet Inc. insiders made no open-market purchases and 3 sales worth $204.6K, a net sale of $204.6K. 3 of the sales were pre-scheduled under a Rule 10b5-1 plan.
- How much GOOGL stock have insiders bought and sold in the last two years?
- Between Jul 01, 2024 and Jun 30, 2026, 10 Alphabet Inc. insiders made no open-market purchases and 485 sales worth $349M. 481 of the sales were pre-scheduled under a Rule 10b5-1 plan. In the four quarters to Jun 30, 2026: no purchases and 300 sales ($208.1M). The largest sale was Shriram Kavitark Ram selling $6.9M on Dec 10, 2024.
- What was the largest recent GOOGL insider trade?
- Saraci Marsida (VP, Chief Accounting Officer) sold $149.6K of GOOGL stock on Jul 29, 2026 at about $333.20 a share, under a pre-scheduled 10b5-1 plan.
- When did an insider last buy GOOGL shares?
- No open-market purchase by a Alphabet Inc. insider appears in the filings from Jul 29, 2026 to Aug 28, 2026 — every recorded open-market transaction in that period was a sale.
- Where does GOOGL insider trading data come from?
- From the Form 4 filings Alphabet Inc.'s officers, directors and 10% owners must send the SEC within two business days of a trade. Each row on this page links to its original filing on SEC EDGAR. Share grants and option exercises are kept apart from open-market purchases and sales, because only the latter cost the insider their own money.
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