BFH
Bread Financial Holdings, Inc.
Bread Financial Holdings, Inc. insider trading
Bread Financial Holdings, Inc. is on this site because an insider bought its stock on the open market in the last 30 days. Every open-market purchase and sale its officers, directors and 10% owners filed in that time is listed below, each linked to the original Form 4.
From SEC filings · last 30 days
Recent BFH insider transactions
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SEC Form 4 data, Q3 2024 to Q2 2026
BFH insider trading by quarter
Between Jul 01, 2024 and Jun 30, 2026, 3 insiders traded BFH on the open market: 5 purchases worth $274.4K and 4 sales worth $2.2M, 3 of the sales pre-scheduled under a 10b5-1 plan. In the last four quarters alone: 3 purchases ($123.8K) and 4 sales ($2.2M), by 3 insiders.
| Quarter | Bought | Sold | Insiders |
|---|---|---|---|
| Q2 2026 | +$60.3K1 buy | −$2.2M4 sales · 3 on a plan | |
| Q1 2026 | — | — | |
| Q4 2025 | — | — | |
| Q3 2025 | +$63.5K2 buys | — | |
| Q2 2025 | — | — | |
| Q1 2025 | — | — | |
| Q4 2024 | +$51K1 buy | — | |
| Q3 2024 | +$99.6K1 buy | — |
- Largest purchase
- +$99.6K of BFH by Fawcett John J. (Director) on Aug 12, 2024.
- Largest sale
- −$1.1M of BFH by Andretta Ralph J (President and CEO · Director) on May 29, 2026, under a 10b5-1 plan.
Open-market transactions through Jun 30, 2026most recent first
Andretta Ralph J10b5-1
President and CEO · Director
−$1.1M
May 29, 2026
12,500 sh · $89.17
Andretta Ralph J10b5-1
President and CEO · Director
−$132.3K
May 29, 2026
1,500 sh · $88.23
Andretta Ralph J10b5-1
President and CEO · Director
−$89.6K
May 29, 2026
1,000 sh · $89.57
Fawcett John J.
Director
+$60.3K
May 21, 2026
698 sh · $86.43
Ballou Roger H
Director
−$874.9K
Apr 24, 2026
9,687 sh · $90.32
Fawcett John J.
Director
+$57.3K
Jul 30, 2025
927 sh · $61.79
Fawcett John J.
Director
+$6.2K
Jul 30, 2025
100 sh · $61.80
Fawcett John J.
Director
+$51K
Oct 28, 2024
1,000 sh · $51.02
Fawcett John J.
Director
+$99.6K
Aug 12, 2024
2,000 sh · $49.82
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| May 29, 2026 | Andretta Ralph J10b5-1President and CEO · Director | 12,500 | $89.17 | −$1.1M |
| May 29, 2026 | Andretta Ralph J10b5-1President and CEO · Director | 1,500 | $88.23 | −$132.3K |
| May 29, 2026 | Andretta Ralph J10b5-1President and CEO · Director | 1,000 | $89.57 | −$89.6K |
| May 21, 2026 | Fawcett John J.Director | 698 | $86.43 | +$60.3K |
| Apr 24, 2026 | Ballou Roger HDirector | 9,687 | $90.32 | −$874.9K |
| Jul 30, 2025 | Fawcett John J.Director | 927 | $61.79 | +$57.3K |
| Jul 30, 2025 | Fawcett John J.Director | 100 | $61.80 | +$6.2K |
| Oct 28, 2024 | Fawcett John J.Director | 1,000 | $51.02 | +$51K |
| Aug 12, 2024 | Fawcett John J.Director | 2,000 | $49.82 | +$99.6K |
From SEC's quarterly Form 3, 4 and 5 data sets: code P purchases and code S sales of common stock, by the date the trade happened. Where a fund and the people who control it each report the same block, it is counted once. Trades made in the last days of Q2 2026 but filed after it closed arrive with SEC's next quarterly release.
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Questions
- How much BFH stock have insiders bought and sold in the last two years?
- Between Jul 01, 2024 and Jun 30, 2026, 3 Bread Financial Holdings, Inc. insiders made 5 open-market purchases worth $274.4K and 4 sales worth $2.2M. 3 of the sales were pre-scheduled under a Rule 10b5-1 plan. In the four quarters to Jun 30, 2026: 3 purchases ($123.8K) and 4 sales ($2.2M). The largest purchase was Fawcett John J. buying $99.6K on Aug 12, 2024. The largest sale was Andretta Ralph J selling $1.1M on May 29, 2026.
- Where does BFH insider trading data come from?
- From the Form 4 filings Bread Financial Holdings, Inc.'s officers, directors and 10% owners must send the SEC within two business days of a trade. Each row on this page links to its original filing on SEC EDGAR. Share grants and option exercises are kept apart from open-market purchases and sales, because only the latter cost the insider their own money.
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